Stine Goya

The Dutch-born, Central Saint Martins graduate, model turned fashion editor turned designer, Stine Goya launched her first ready-to-wear collection, ‘Confetti’, at Copenhagen Fashion Week in 2007. She has presented her unique brand of Scandinavian style each season since, most recently for S/S ’09.

[B]How did you get to where you are now professionally?[/B]

Having my own company, expanding on my own universe of expression was always the dream so it's extraordinary to be in the middle of it. Actually taking the step and starting up Stine Goya was a huge decision - the result of a mixture of blind faith, a strong belief in that I had something to offer and basic foolhardiness.

[B]Do you rank Copenhagen among the world's creative capitals? Why/why not?[/B]

I wouldn't say we're a creative capital - more along the line of an intimate creative enclave doing our own thing.

[B]The W* shoot is all about Copenhagen shopping – what are your favourite Copenhagen stores?[/B]

It varies a lot - I'm an all over shopper. I like Henrik Vibskov, for the quirky, fun and innovative, Holly Golightly for accessories. Time's Up on Nørrebro is great for second hand - I can never leave without buying something from their somewhat lavish and eclectic selection. And Chi Chi Potter is also worth a visit - They sell small artworks and other items on Gothersgade.

[B]What object/piece of furniture in your home could you not live without?[/B]

I have a supporting column in the middle of my living room, which I've painted a different colour on each of it's four sides - Coral, mint, dusty pink and yellow. It's my centerpiece.

[B]Who/what is inspiring you most right now? [/B]

At the moment I'm exploring the grandiose world of performance arts. I'm fascinated by the superficial glitz and lavishness which you sense covers a world which is altogether stormy and dark - The almost farcical glamour of it all. I'm also working intensively with quirky details of construction - drawing a lot on old traditions of tailoring.

[B]What advice do you wish you'd been given 10 years ago?[/B]

Take it easy and enjoy it - you'll get there.

[B]What's your secret/favourite indulgence?[/B]

Bowling - the build up, the run-up, the release. silently willing the ball towards the center pin . Jumping for joy or feigning indiffernce on the way back to the seats. It's all fabulous.

[B]If you could change one thing about yourself, what would it be?[/B]

The fact that i can't 'leave my work at the office.' Although i think it's inevitable doing what I do.

[B]What's the one thing you'd never change?[/B]

The way i got to where i am. Modelling, styling, and acting as fashion editor have been hugely influential. It's given me an understanding of it's many facets and the way the industry is interdependent.

[B]How do you relax?[/B]

With friends - talking and thinking about other things.