The AIGA National Design Center in New York looks back on 100 years of typography

History Of Type Design
New York's AIGA National Design Center is marking 100 years of typography with an immersive show of historical material, curated by Monotype and designed by Pentagram partner Abbott Miller.
(Image credit: Bilyana Dimitrova)
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'Century: 100 Years of Type in Design' at the AIGA National Design Center in New York City celebrates typography as a significant component of our everyday world over the past ten decades. The immersive exhibit, designed by Pentagram partner Abbott Miller and curated by Monotype, features a wealth of historical examples - production drawings, proofs, books, packaging and other ephemera - pulled from the deep archives of the Herb Lubalin Study Center, Monotype, the AIGA, Pentagram, and many more premier design organisations.

Former Wallpaper* Handmade cover artist Alan Kitching created five limited-edition letterpress printed posters prominently displayed near the show's entrance, paying tribute to five graphic design legends born in 1914: Tom Eckersley, Abram Games, F H K Henrion, Josef Müller-Brockmann and Paul Rand.

A wide band of Miller's signature tomato red runs horizontally around the space, contrasting with bold black geometric patterning that marches down one white wall, across the floor and up the opposite wall. Upon closer inspection, that pattern is made up of typographic periods drawn from 1,058 individual typefaces from 630 type families. The varying shapes of these simplest characters become a sort of Morse code mirroring the vast diversity of material on view.

Video animations and recorded interviews with Daniel Rhatigan, type director of Monotype, complete the well-curated display. Rhatigan says, 'Last year when we did Pencil to Pixel, we were looking at typefaces in isolation. This time, because it was AIGA who invited us, we wanted to examine a cross section of graphic design over the past hundred years to see how typography has been used across that century.'

The exhibit decisively demonstrates that design history is not a linear progress but one made up of overlapping layers of inspiration and influence as typefaces evolve and change, and as designers find new and inventive ways to use them.

Miller's exhibition design

Miller's exhibition design covers the walls and floor of AIGA with 1,058 different periods, drawing from 630 typefaces.

(Image credit: Bilyana Dimitrova)

the TDC annual competition announcement

The show features production drawings, proofs, books, packaging and other ephemera pulled from the archives of several leading design organisations. Pictured is the TDC annual competition announcement, designed by Herb Lubalin with lettering by John Pistilli, 1966. Courtesy of The Herb Lubalin Study Center

(Image credit: John Pistilli. Courtesy of The Herb Lubalin Study Center)

Spread from Schiff nach Europa

Spread from 'Schiff nach Europa' by Markus Kutter, designed by Karl Gerstner. Courtesy of The Herb Lubalin Study Center

(Image credit: Karl Gerstner. Courtesy of The Herb Lubalin Study Center)

paying tribute to five graphic design legends born in 1914

Alan Kitching created five limited-edition letterpress printed posters, paying tribute to five graphic design legends born in 1914: Paul Rand (pictured), Tom Eckersley, Abram Games, F H K Henrion, and Josef Müller-Brockmann

(Image credit: Paul Rand)

Kitching's homage to Abram Games

Kitching's homage to Abram Games

(Image credit: Press)

Miller’s identity for Century's exhibition is a letter 'c' rendered in segments of various Monotype fonts.

Displayed in the gallery window, Miller’s identity for Century's exhibition is a letter 'c' rendered in segments of various Monotype fonts. 

(Image credit: Bilyana Dimitrova)

. Entitled 'Fractured Century', it cycles through hundreds of typefaces through 12 fragments that move like the minute hand on a clock

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The graphic is further extended in an animation featured in the gallery. Entitled 'Fractured Century', it cycles through hundreds of typefaces through 12 fragments that move like the minute hand on a clock

(Image credit: Press)

A 1970 booklet by Kenneth Kuenster

A 1970 booklet by Kenneth Kuenster encouraging designers to get creative with bold shades of the Strathmore Text typeface. 

(Image credit: Courtesy of Mohawk Paper)

A proof by Monotype

A proof by Monotype. 

(Image credit: Courtesy of Monotype)

The AIGA National Design Center in New York looks back on 100 years of typography

A wide band of Miller's signature tomato red running horizontally around the space contrasts with bold black geometric patterning that marches down one white wall, across the floor and up the opposite wall.

(Image credit: Bilyana Dimitrova)

Samples from the Monotype collection

Samples from the Monotype collection

(Image credit: courtesy of Monotype)

'Eric Gill Series 430' drawings.

'Eric Gill Series 430' drawings

(Image credit: courtesy of Monotype)

Production drawing of 'Modern r s t'.

Production drawing of 'Modern r s t'

(Image credit: courtesy of Monotype)

ADDRESS

AIGA National Design Center
164 5th Avenue
New York NY 10010

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Angela Riechers
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