A pioneering approach to product design cultivated in southern Germany 60 years ago is still having an impact today. The goal of Hochschule für Gestaltung Ulm (HfG) – the Ulm School of Design – was to train designers for a new mass culture. 'From the coffee cup to the housing estate,' as Max Bill put it.
Along with his co-founders Inge Scholl and Otl Aicher, Bill – who designed the school building – championed an interdisciplinary and systematic approach to design education. The reputation of the Ulm Model quickly spread, and this way of teaching has since become universal.
Space units used as student accommodation at the Ulm School, designed by Herbert Ohl and Bernd Meurer, 1961.
As the rector Tomás Maldonado said: 'The HfG is not just a school where you are educated in a special subject; the HfG is more like a community whose members share the same intentions: bestowing structure and stability upon the world around us.'
From 1953 to 1968, the school’s progressiveness was so well-respected that its students were commissioned by two of the country’s major businesses. Braun and Lufthansa briefed undergraduates to create radical designs. Some of this modernist output is now on show in London’s Spitalfields at the Raven Row contemporary art gallery, which was itself designed by 6a Architects.
'The Ulm Model' – as the exhibition is also titled – has been designed by London practice David Kohn Architects, and features an eclectic mix of the students’ drawings, models and products including radiographs, weighing machines, traffic lights, petrol cans, bed frames and kitchenware.
Curated by Peter Kapos, lecturer at Camberwell College of Arts and director of Das Programm, a website selling classic Braun products, this is the first, overdue UK showing of the Ulm School’s iconic output.
Left: 'SK 4 Phonosuper, combined audio system', by Hans Gugelot, with Otl Aicher, Wilhelm Wagenfeld and Dieter Rams, for Braun, 1956. Right: 'TP 2, portable transistor radio and phonograph', by Dieter Rams, for Braun, 1959. Courtesy Braun P&G/Braun Collection, Kronberg
On-board tableware, setting and trays, prototypes, by Hans Roericht, for Lufthansa. Courtesy of HfG-Archiv/Ulmer Museum
'D 55' flexible exhibition system, by Otl Aicher, assisted by Hans Conrad, for Braud, 1955. Courtesy of HfG-Archiv/Ulmer Museum
The goal of the school was to train designers for a new mass culture – 'from the coffee cup to the housing estate', as co-founder Max Bill put it
'Plastic shell suitcases', by Dieter Raffler, with Peter Raacke for Hanning, 1965–66. Courtesy of HfG-Archiv/Ulmer Museum
Bookend, card files, desk organising items, letter rack, magazine rack, planters, stackable ashtrays, stamp holders, trays, by Walter Zeischegg, for Helit, 1966–c1970. Courtesy HfG-Archiv/Ulmer Museum
'Precision balance', by Gerda Müller-Krauspe, 1959–60. Courtesy of HfG-Archiv/Ulmer Museum
INFORMATION
’The Ulm Model’ is on view until 18 December. For more information, visit the Raven Row website
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