Tom Dixon skipped Milan’s Salone del Mobile hubbub this year for good reason – the veteran designer and entrepreneur is concurrently throwing the doors open to his new showroom spaces in both New York and London this week, and unveiling his studio’s newest creations to boot
In New York, the studio now calls a generous 6,700 sq ft space in Soho home. Spread out over two floors on Greene Street, in an area known for its furniture stores, the high-ceilinged retail space has been carved into distinctive areas dedicated to fragrance, accessories, lighting and furniture to truly showcase how much the collections have grown.
‘It feels almost a bit too grown-up,’ says Dixon. ‘But it’s also part of what we are doing in London as well, which is moving up to the next level. We’ve now got enough to show off what it is we do.’
Inside the new Tom Dixon showroom in Soho New York
He adds, ‘Up until now we’ve mostly been wholesale so this is about a direct connection with customers, whether they are professionals or walk in off the street. I try to make as little distinction as possible. I want to have things available and some action, some activity.’
Taking inspiration from its London relocation to a headquarters in Kings Cross, Tom Dixon’s New York outpost is conceived as a malleable platform. It will host lectures, collection launches, perhaps even a discotheque sometime soon. (‘Why not? That’s my origin after all,’ Dixon demurs.)
This week, the space will present the studio’s newest explorations, including a new range of bathroom lighting, as well as a fresh colour direction for the firm. In a move away from its popular brass and copper tones, the new collection is anchored by stainless steel, glossy black and electric blue to give its signature silhouettes an even stronger futuristic feel.
The showroom will also host a pop-up version of Dixon’s popular ‘Flash Factory’ installation, which was conceived to showcase the manufacturing process behind his flat-packed ‘Etch’ light. Visitors can come watch how a special limited edition version of the light is assembled, which they can then tote home.
Downstairs, cosy environs serve as an ideal area for architects, interior designers and wholesale clients to discuss, debate and make decisions. ‘Soho is a better backdrop for everything to breathe,’ concludes Dixon.’
See more from New York Design Week here
INFORMATION
For more information, visit Tom Dixon’s website
ADDRESS
25 Greene Street
New York
NY 10013
-
Jaguar reveals its new graphic identity ahead of a long-awaited total brand rebootJaguar’s new ethos is Exuberant Modernism, encapsulated by a new visual language that draws on fine art, fashion and architecture
-
Olfactory Art Keller: the New York gallery exhibiting the smell of vintage perfume, blossoming lilacs and last night’s shameOlfactory Art Keller is a Manhattan-based gallery space dedicated to exhibiting scent as art. Founder Dr Andreas Keller speaks with Lara Johnson-Wheeler about the project, which doesn’t shy away from the ‘unpleasant’
-
Explore a barn conversion with a difference on the Isle of WightGianni Botsford Architects' barn conversion transforms two old farm buildings into an atmospheric residence and artistic retreat, The Old Byre
-
Brooklyn furniture studio Stillmade unveils its first collaborative design seriesStillmade brings to life the designs of four New Yorkers – Pat Kim, Danny Kaplan, Michele Quan and Mignogna Studio
-
Blue Green Works's lighting champions a new aesthetic in American designManhattan-based design studio Blue Green Works fuses sensuality and masculinity to create mellow, mood-enhancing lighting with visual impact
-
Blue Green Works introduces alluring new lighting collectionInspired by iconography, American design studio Blue Green Works introduces five new lighting ranges
-
First look inside Centurion New York by Yabu PushelbergCenturion New York is an expansive new space for American Express’ ‘black card’ members. Its interior designers Yabu Pushelberg give us a tour
-
Peek inside London’s One Park Drive penthouses by Herzog & de MeuronHerzog & de Meuron unveil bespoke penthouses at One Park Drive tower in Canary Wharf with furnishings and styling by Tom Dixon’s Design Research Studio
-
Exclusive peek at artfully curated home in Jean Nouvel’s 53 West 53RR Interiors' latest furnishing project – 61A at 53 West 53 – highlights art, architecture and city views inside Jean Nouvel's monumental New York skyscraper in Midtown Manhattan
-
Industrial elements are imbued with elegance in Holly Hunt’s new Los Angeles showroomHolly Hunt and architects Johnston Marklee have created a warm and tactile space in a 1940s building
-
Sculptural ceramic lamps from Brooklyn’s In Common With and Danny Kaplan‘Terra’, a new collection of ceramic lamps featuring tactile glazes, puts Brooklyn studio In Common With and ceramicist Danny Kaplan in the spotlight
