The cobbled streets of Soho and the spacious glass towers in midtown Manhattan may be the main stomping grounds for New Yorkers when a kitchen requires outfitting, but Vipp’s new American showroom is luring designers to the less-trodden district of Tribeca instead.
Housed in a cosy, four-storey building (a sausage factory in its former life), Vipp’s New York City showroom (its first in the US and outside of Europe) is a veritable home away from home. The company’s co-owner Sofie Christensen Egelund (who is its communication and concept director as well as founder Holger Nielsen’s granddaughter) literally resides in the space with her husband Frank Christensen Egelund, a VP at Vipp, and their two young children.
'We wanted to keep the industrial atmosphere together with displaying our products in a very personal setting,' she says about the living concept. 'It is constructed like a real apartment and hopefully this helps with imagining how it must be like living surrounded by Vipp products.
Like so many of its other enterprises, Vipp’s space offers a lovely reprieve to the hustle of urban life. Visitors to the apartment step out of the palpitating rush of the Financial District nearby and venture up several flights of stairs before entering the cool, minimal space. On arrival, the loft opens with the Vipp kitchen, comprised of a tall module (containing refrigerator and oven), a kitchen island that includes a dishwasher and sink, and a wall module for additional storage, before extending back to reveal a living room, office and bedrooms.
'We completely reconstructed the space to optimise the natural light,' says Christensen Egelund. 'The original kitchen was located at the other end, so we had a lot of structural work to do. We changed everything from the floor and windows to the colour of the walls. Only the freight elevator remained in place, for obvious reasons!'
The alluring display of products, which ranges from Vipp’s shapely ceramics collection and industrial lighting to its sleek bathroom fixtures and its iconic bin (of course), is made all the more enticing by the couple’s personal collection of designer furniture and offers of homemade cortado or tea to those who pass by. An elegant extension of the company’s sophisticated Danish aesthetic, the real trick is in finding the willpower to leave.
The loft’s floorplan was reconfigured to place the kitchen at the front of the space, so as to make full use of the building's natural light
The showroom space elegantly presents Vipp’s kitchen, which is made up of a tall module (containing refrigerator and oven), a kitchen island that includes a dishwasher and sink, and a wall module for additional storage
The living concept also showcases Vipp’s other products, such as it ceramics collection and shelving, along with its iconic bin
A selection of Vipp’s tableware offering, which includes porcelain tea cups, milk jugs and plates, mixed in with Christensen Eglund’s personal collection of pieces
Personal design touches lend a warmth to the unconventional showroom space
Visitors to the new Tribeca showroom are often welcomed with a pot of tea or a cup of homemade cortado
ADDRESS
By appointment only
Vipp
83 Murray Street
New York
-
A revamped Edinburgh apartment combines Californian-style modernism with modern craftArcher + Braun have transformed an apartment in a historic house with finely tuned contemporary additions and sympathetic attention to detail
-
Formafantasma’s biodiversity-boosting installation in a Perrier Jouët vineyard is cross-pollination at its bestFormafantasma and Perrier Jouët unveil the first project in their ‘Cohabitare’ initiative, ‘not only a work of art but also a contribution to the ecosystem’
-
Gingerbread City: architects sculpt London out of the season's favourite treatUntil December 29 in Chelsea, see London brought to life in a seasonal-appropriate medium by leading architects and designers
-
A vacant Tribeca penthouse is transformed into a bright, contemporary eyrieA Tribeca penthouse is elevated by Peterson Rich Office, who redesigned it by adding a sculptural staircase and openings to the large terrace
-
We walk through Luther George Park and its new undulating pavilionLuther George Park by Trahan Architects and landscape architects Spackman Mossop Michaels opens to the public, showcasing a striking new pavilion installation – take a first look
-
A vibrant new waterfront park opens in San FranciscoA waterfront park by leading studio Scape at China Basin provides dynamic public spaces and coastal resilience for San Francisco's new district of Mission Rock
-
Tekαkαpimək Contact Station: a building ‘as inspiring as the endless forest and waterways of the land’The new Tekαkαpimək Contact Station by Saunders Architecture with Reed Hilderbrand and Alisberg Parker Architects, opens at Katahdin Woods and Waters National Monument in the USA
-
Entelechy II: architect John Portman's majestic beach home hits the marketEntelechy II, architect John Portman's beach residence in Georgia, USA, goes on the market; roll up, roll up for a home that is as grand as it is playful
-
First look: Honolulu's Victoria Place blends cosmopolitan living with Hawaii life and natureVictoria Place is a new residential tower at Honolulu's Ward Village; take a first look at its interiors
-
A look inside the home of George Homsey, one of the fathers of pioneering California modernist community Sea RanchGeorge Homsey's home opens for the first time since his death, in 2019; see where the architect behind some of the designs for Sea Ranch, the pioneering California modernist community, lived
-
Step inside a Brooklyn Brownstone that bridges old and new'Brooklyn Brownstone' has been refreshed by Jon Powell Architects (JPA) and the result is a contemporary design rooted in modern elegance
