Despite an already-packed New York Design Week social calendar to compete with, the Big Apple edition of our SodaStream party series was truly bursting at the seams last Saturday night. Held on the rooftop bar of Hôtel Americano, the design crowd’s accommodation of choice, our sexy shindig drew 500 design-savvy names, and then some. For most of the evening, a queue of people (guests and gatecrashers included) snaked down the block, though attendees upstairs were none the wiser, thanks to an expertly controlled door.
On the roof, SodaStream’s bubbly cocktails, which included the refreshing citrus concoction Cucumber Heat, and the more playful Campari-based Summer Girl, flowed fast as guests took in the sights (including the Empire State Building) and sounds (provided by the New York-based Brazilian DJ, Elle Dee) along with quesadillas, mini hamburgers and more. Amongst those in attendance were Yves Behar, Tom Dixon, Jaime Hayon, Noé Duchaufour-Lawrence, Dror Benshetrit and Gaye Çevikel, who joined the rest of the glamorous crowd in lounging on the pool terrace by the Béhar-designed bar units.
As things veered into the early hours of Sunday morning, and the drinks disappeared into the ether, only one thing – for better or for worse – remained untouched: that cosy rooftop pool.
Photography: Matteo Prandoni / BFAnyc.com
From left: Designer Jephson Robb; Sarah and Victor Lytvinenko, co-founders of Raleigh Denim; Jerry Helling of Bernhardt Design
From left: Wallpaper* New York editor Pei-Ru Keh and designer Lee Broom; Wallpaper* editor-at-large Suzanne Trocme and designer Jaime Hayon
From left: Designer Tom Dixon; Dezeen founder (and Wallpaper* fan) Marcus Fairs; designers Noé Duchaufour-Lawrance and Yves Béhar
From left: SodaStream Source designer Yves Béhar; Ronit Kopel, SodaStream’s chief innovation and design officer; Yaron Kopel and Sabrina Buell of Zlot Buell + Associates
From left: Fashion designer Arzu Kaprol; Wallpaper* international sales director Malcolm Young; Gaye Cevikel of Gaia & Gino
From left: Designer Martin Brudnizki; Wallpaper* special projects manager Thomas Aastad and Njusja de Gier of Kvadrat
From left: Janelle Zara of Artinfo with Wallpaper* US editor Michael Reynolds; Andrew Wren
From left: Oliver Holy of ClassiCon and Wallpaper* editor-at-large Suzanne Trocme; Boback Firoozbakht of Studio Dror with Britt Johnson
From left: Naomi McMahon and Jessie Heron of Thirdman; New York-based designer Dror Benshetrit
Food, including tasty mini burgers, came courtesy of Hôtel Americano’s rooftop kitchen
From left: Meghan McGinnis of M18 and Ilaria Anghinoni of Cesanamedia; Hana Newman
From left: Stephanie Beamer; Crystal Ellis; Hillary Petrie of Egg Collective
From left: Gregory Buntain of Fort Standard; Isabel Seely; Ian Collings of Fort Standard and Thomas Aastad of Wallpaper*
From left: SodaStream’s Shlomo Lipetz; Steven Rivera; Ashley Johnson and Ryan Black
From left: Claire Bourgeois; Brandon Sheffield of Black Frame and Nicola Amos of M18
From left: New York-based Brazilian DJ Elle Dee spinning the decks for the night; Sarah Saxty and Alex Benton
From left: Peter Gerber of Architizer and Sandra Gerber; Jon Link of The Hole Gallery; Charlie Tu, Kibum Kim of Sotheby's Institute and Wallpaper's Pei-Ru Keh
Despite the packed guestlist there were no reports of guests falling into the pool at Hôtel Americano
Four different SodaStream cocktails were on the menu. We used SodaStream Source machines, designed by Yves Béhar, to create our fizzy drinks
Guests danced by the poolside high above New York City’s streets
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