Sink your teeth into Barnaby bars, your favourite childhood chocolate reinvented with a gourmet flair
Barnaby is London’s new confectionery shop offering an array of luxurious made-in-house chocolate with flavours from millionaire shortcake to s’mores

Chocolate might not be the answer to all of your problems, but it certainly makes your day all that bit sweeter- and Barnaby is on a mission to do just that. The new chocolate bar shop nestled in the core of Covent Garden and designed by London-based Morrisstudio, offers a range of made-in-house chocolate bars drawing inspiration from childhood favourites.
Step inside Barnaby in Covent Garden
Although Barnaby is a new addition to the London food scene, founder Barney Goff is somewhat of a confectionary connoisseur, most recognised for his cinnamon bun shop Buns From Home, which now spans 15 locations across London. Now venturing into the world of chocolate, Barnaby offers a bespoke set of chocolate bars carefully handcrafted in store, with each bar finished with individual branding.
Sink your teeth into a variety of flavours, from ‘TipTap’, which is peanut butter, salted caramel, and peanut crunch, ‘Cinema’, a blend of popcorn and toffee, while ‘Matchstick’ is a blend of s’mores, chocolate ganache and torched marshmallows. Other options include ‘Noisy’, consisting of white chocolate, hazelnuts and pretzels, and ‘Dollar’, which is based on a millionaire shortcake.
The sleek branding is replicated throughout the interior of the store. Morrisstudio were asked to create a space which replicated the Edwardian town of Bournville (one could argue the birthplace of iconic British chocolate), with touches of brown oak interiors and copper patina.
A bespoke-tiled floor lines the space, which is a playful nod to bars lined-up and ready to be smothered in chocolate. The façade of the building was constructed by architects Built Works, who embraced the traditional tusk and tenon joints as a display for the chocolate to be presented to passers by.
Upon stepping inside, the store feels like a time capsule, yet with an effortless modern flair. With glazes based on the palette of 1930s Bournville tourism posters, and a blend of Victorian signage with post-war Americana typography, it is an amalgamation that surprisingly compliments and represents the brand in a niche and sophisticated way, a feast for all of the senses.
barnabybars.com
morrisstudio.co.uk
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Tianna Williams is Wallpaper*s staff writer. Before joining the team in 2023, she contributed to BBC Wales, SurfGirl Magazine, Parisian Vibe, The Rakish Gent, and Country Life, with work spanning from social media content creation to editorial. When she isn’t writing extensively across varying content pillars ranging from design, and architecture to travel, and art, she also helps put together the daily newsletter. She enjoys speaking to emerging artists, designers, and architects, writing about gorgeously designed houses and restaurants, and day-dreaming about her next travel destination.
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