Ciao Italia! Escape to Italy with Yoox

(Image credit: press)

last updated 31 October 2022

This writer was supposed to be summering in Sardinia right now. Instead, she is enjoying a sunless south London, under the (unseasonably quiet) flight path; plans curtailed, as so many have been by the pandemic. Offering respite, retail platform Yoox has created a virtual Italian vision, to be enjoyed from anywhere.

Announced today, Yoox's ‘Ciao Italia!' initiative brings a taste of authentic Italian experience to the corners of the web, and into your wardrobe, through what it's calling a ‘digital gateway'. Split into four sections, ‘Dolce Far Niente’; ‘Buon Appetito’; ‘Al mercato’; and ‘Ferragosto', the online retailer has curated the best of Italian boutiques and ateliers in a tight edit of clothing and homeware.

Particular emphasis has been placed on the curiosities you might stumble across off-the-beaten track. We particularly like the selection of hand-painted plates in the ‘Buon Apptetio’ gallery, and the rustic home textiles featured in the ‘Dolce far Niente’ edit.

Elsewhere, colourful glass straws from Yali – a brand we've had our eye on for some time – will brighten a sundowner wherever its sipped, and tumblers from Nason Moretti will authenticate any classic Negroni.

As Italy begins to raise its head from the pandemic, the Made in Italy ethos is a pertinent one – it celebrates the particular charm of Italian design, inspired by an enviable Italian summer (even if many of us can't be there to enjoy it in person).

Pillow — Cushion from the ‘Dolce far Niente’ edit

INFORMATION

yoox.com

Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.

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