Today (20 September 2024) Augustinus Bader unveils a pop-up in collaboration with designer Harry Nuriev in its flagship Palais-Royal boutique in Paris.
Nuriev, who has also worked with the likes of Balenciaga, Nike, COS, and Dover Street Market, is the founder and creative director of Crosby Studios, an architecture and interior design practice known for its agenda-setting aesthetic, which the artist has dubbed ‘transformism’.
Augustinus Bader opens a pop-up space by Harry Nuriev in its flagship Paris boutique
It’s a match made in heaven for Augustinus Bader, a brand renowned for its regenerative, science-led skin, body and hair care. All of its products have been formulated with patented TCF8 technology, developed by biomedical scientist Professor Bader.
This includes the likes of ‘The Rich Cream’ and its lighter counterpart ‘The Cream’, moisturisers beloved for a shared ability to hydrate, soothe and speed up cellular repair, whilst evening out skin tone and texture.
In October 2023, Augustinus Bader partnered with Haider Ackermann on a set of limited-edition bottles for ‘The Rich Cream’ and ‘The Cream’, followed by a collection of tinted lip balms by Sofia Coppola in May 2024.
But the latest venture, with Nuriev, takes a more immersive approach. A long-time fan of the brand, Nuriev reached out directly with the idea of taking over a retail space. ‘I was instantly intrigued,’ CEO Charles Rosier said in a press statement.
The result, open from now until January 2025, is a fusion of sharp, metallic fixtures, bare plaster walls, and plush, deep-pile carpet in the signature shade of ‘Bader blue’. ‘My work always clashes history with modernity,’ Nuriev tells Wallpaper*. ‘Augustinus Bader is a tech-led brand and goes beyond traditional beauty and cosmetics. I wanted to highlight this too.’
The formality and tradition of Jacques Lemercier’s 17th-century Palais are juxtaposed by courtyards and gardens filled with modern art. This is mirrored in Nuriev’s pop-up, where a serene green garden is visible through the windows of the space in a textural contrast to its clean, precise lines.
Nuriev adds that he took this opportunity to experiment with ‘what cosmetic retail might look like in the future’, through this mish-mashing of materials.
It’s the same sense of duality that defines much of his work, where the fluidity of water offsets a hard and impersonal hint of chrome, industrial stainless steel is tempered with slabs of jagged stone, or pooling drapes of cool silver lamé soften polished concrete.
‘Every space or object I create has a meditative subtext,’ says Nuriev. ‘It's something I prefer not to explain but will ask you to experience yourself.’ A similar feeling of calm is evoked when performing an Augustinus Bader skincare routine (something which also must be tried first-hand).
The Augustinus Bader flagship boutique is located at Domaine National du Palais-Royal, 84 Gal de Beaujolais, 75001 Paris, France.
-
Misfires and Monstrosities: three vehicular design disasters that show taste is in retreatFrom a multi-million dollar piece merchandise to a wretched Rolls-Royce, these are the low points of the year in transportation design
-
Thirty years after Dog Man Star, Brett Anderson looks back on Suede's album coversBrett Anderson talks cover art, photography and iconic imagery
-
A brutalist garden revived: the case of the Mountbatten House grounds by Studio Knight StokoeTour a brutalist garden redesign by Studio Knight Stokoe at Mountbatten House, a revived classic in Basingstoke, UK
-
‘He immortalised the birth of the supermodel’: inside Dior’s career-spanning retrospective of photographer Peter LindberghOlivier Flaviano, head of Paris’ La Galerie Dior, talks us through a new Peter Lindbergh retrospective, which celebrates the seminal German photographer’s longtime relationship with the French house
-
Inside ‘De toutes beautés!’, the Louvre’s new exhibition narrating 10,000 years of beauty ideals through art‘De toutes beautés!’ marks the beginning of a three-year partnership between the Louvre and L’Oréal Groupe. India Birgitta Jarvis reports on the show for Wallpaper*
-
‘A hat is an alibi, a fabulous lie’: radical milliner Stephen Jones on his career-spanning new Paris exhibitionAs ‘Stephen Jones, Chapeaux d’Artiste’ opens at Paris’ Palais Galliera, the British milliner tells Wallpaper* about the transformative power of hats, the one designer he wishes he’d collaborated with, and his lifelong love of Paris
-
The Wallpaper* guide to London facial treatments, from rejuvenating lasers to skin brightening injectablesThe Wallpaper* guide to London-based facial treatments spans from lasers to injectables, each tried, tested and approved by our beauty editor Hannah Tindle
-
Maude’s Brâncuși-inspired sex toys go on display in a new Paris exhibitionMaude’s design-led vibrators are now on display at Musée des Arts Décoratifs in Paris, as part of ‘Private Lives: From the Bedroom to Social Media’. Brand founder Éva Goicochea talks to Wallpaper* about partnering with the museum and opening up cultural conversations around sex
-
Watch: Jamie Dornan takes a bath in Le Corbusier’s villa for Loewe PerfumesJamie Dornan stars alongside Sophie Wilde in the new Loewe Perfumes 2024 campaign, shot by David Sims in Le Corbusier’s Villa Savoye
-
Jonathan Lyndon Chase on creating a ‘complicated and messy’ domestic space for Acne Studios’ latest showA musing on ‘emotions and the body, and how they affect the space around you’: American artist Jonathan Lyndon Chase tells Mahoro Seward the story behind their Acne Studios runway set, which will backdrop the brand’s S/S 2025 show in Paris later today
-
Paris Fashion Week S/S 2025 highlights: Chanel to Louis VuittonWallpaper* fashion features editor Jack Moss selects the best of Paris Fashion Week S/S 2025, from Chanel’s return to the Grand Palais to Nicolas Ghesquière’s ‘soft power’ at Louis Vuitton
