The Wallpaper* A/W 2025 trend report: raw glamour, waistlines and an animal instinct

As is so often the case, it was fashion soothsayers Miuccia Prada and Raf Simons who seemed to distill the mood of the season with their A/W 2025 collection for Prada, positing a ‘raw glamour’ – a subversive interrogation of the tropes of feminine elegance, from ‘fur’ coats to 1960s-style dresses, which Mrs Prada said chimed with a growing unease about the state of the world. ‘It is not my job to be political but when you open a newspaper – oh my God!’ Mrs Prada said after the show. ‘Our job is to think about what clothes a woman can wear, about what kind of femininity makes sense in this moment.’

Nostalgic glamour – largely twisted or disrupted – ran throughout the season in evocations of ’fur’ (almost exclusively faux, or cleverly manipulated shearling), bra tops and pussybow blouses, celebrating an unconventional, dishevelled beauty. The carved or sculpted waistline also emerged as a trend throughout the month – though in the hands of designers like Sarah Burton, who made her debut at Givenchy, the silhouette was stripped of connotations of confinement. ‘[It’s about] strength, vulnerability, emotional intelligence, feeling powerful or very sexy,’ she said. Elsewhere, cocooning and concealing silhouettes protected against the elements – whether real or existential – while upside-down and back-to-front silhouettes reflected our topsy-turvy moment.

Here, Wallpaper* fashion features editor Jack Moss selects the trends and takeaways from the A/W 2025 womenswear shows, which concluded earlier this week in Paris.

Designers explored a ‘raw glamour’

‘Raw glamour’ was the term coined by Miuccia Prada and Raf Simons to describe their A/W 2025 womenswear collection for Prada. ‘Glamour was something we were attracted to, instinctively, and its connection to femininity,’ said Mrs Prada on a show which interrogated notions of conventional beauty – all the way down to the dishevelled bed head hair by Guido Palau. Typically feminine silhouettes – like 1960s-style dresses – were blown up in size as if sizes too big, or came creased and sliced-away raw at the hem. Meanwhile tropes of feminine elegance – like fur coats or ladylike handbags – were subverted in provocative style, the former into strange forms with protusions around the neck or trapped under plastic (‘fur’ was actually shearling – more on that later). ‘It is not my job to be political but when you open a newspaper – oh my God!’ Mrs Prada said after the show. ‘Our job is to think about what clothes a woman can wear, about what kind of femininity makes sense in this moment.’

A similar mood was struck at Miu Miu – where Mrs Prada works solo – seeing the designer propose a wardrobe of undone Milanese glamour, where similar hallmarks of femininity, from the 1950s-pointed bra to ‘fur’ stoles and brooches, were warped and disrupted. ‘These accessories of femininity – bras, furs, brooches – they are things we have had forever. Are they relevant today? Do they lift us up?’ she said of the collection, which played out amid a set entirely covered in girlish yellow moiré. A similar mood ran throughout the season: at Valentino, Alessandro Michele’s louche, eclectic vision of glamour – sheer lace bodies, satin bra tops and bows, more ‘furs’ and feathers – played out amid a surreal ‘public bathroom’ (models tottered around the space, gussying themselves up in the toilet mirrors as if in a nightclub restroom), while Francesco Risso’s Marni playfully riffed on the salon show with high-colour faux furs, patchworked dresses and 3D flower adornment. At Acne Studios, pussybow bodysuits and slashed scarf dresses – straight out of a Helmut Newton photograph – were worn with fuzzy ‘fur’ coats, their construction inspired by that of teddy-bear limbs.

Textures and prints got animalistic

The proliferation of ‘fur’ this season was unavoidable, appearing in various iterations, from candy-striped at Gucci, two-toned at Marni, to mink-grey at Giorgio Armani. Almost exclusively faux or crafted from cleverly manipulated shearling, the by-product of meat and dairy farming (an exception was Gabriela Hearst, where the sustainably conscious designer had crafted a coat from second-hand mink to prevent waste), its use suggested both Prada’s ‘instinctual attraction to glamour’ and a desire for protection (indeed, some uses of the material were almost primitive in their cut). Highlights included a series of incredible ‘fur’ coats and stoles at Fendi’s 100th anniversary show which had the illusion of fox, mink or sable but were actually shearling – a paean to the house’s brand of Roman elegance – while at Rabanne, tassel-like ‘tails’ hung from coats and dresses. The animalistic mood extended into print, both Dolce & Gabbana and Saint Laurent featured leopard spots – the latter under a slick of transparent resin – while at Duran Lantink, zebra, cow, python and leopard prints met in an unconventional mélange (in a playful flourish, the model Leon Dame was entirely body-painted in black and white zebra stripes).

The waist was accentuated

‘McQueen is about a waist,’ said the Irish designer Séan McGirr at his A/W 2025 show for the British house, after a trip into the archive had drawn him towards Lee McQueen’s amped-up ‘hourglass’ silhouette – accentuated shoulder, narrow-waist – which captures the clash of power and eroticism which ran through his collections. McGirr’s riff was lithe and elongated, with extra-long sleeves, a corseted waistline and rounded, armour-like shoulders. ‘I took a lot of pieces from the archive, especially tailoring, and reworked them in a way that made sense for today.’

Meanwhile former McQueen designer Sarah Burton’s acclaimed debut at Givenchy – which also began with a return to the archive, inspired by a lost trove of Hubert de Givenchy’s 1952 sketches – saw her meticulous eye for tailoring create carved-waist blazers and overcoats with a wide, amplified shoulder line that was without constriction. ‘I want to address everything about modern women,’ she said. ‘[It’s about] strength, vulnerability, emotional intelligence, feeling powerful or very sexy. All of it.’ At Miu Miu, wool tailoring was cleverly constructed with a fold under the chest – the result was a narrowed, though not restrictive, waistline – while at Balenciaga, meticulous pattern-cutting saw ‘fur’-hooded nylon parkas whereby the quilted exterior had been reworked to recall a corset or bodice.

Things got turned back to front, or upside down

When Celine Dion wore a white John Galliano tuxedo to the Academy Awards in 1999, she landed on numerous worst dressed lists. Turns out the Canadian chanteuse was simply ahead of her time: this season, several designers turned garments back to front – a fitting uniform for our topsy-turvy times. Most committed were Paris-based duo Danial Aitouganov and Imruh Asha, whose A/W 2025 collection for fledgling brand Zomer saw almost every look turned upside-down or back-to-front resulting in a kind of opposites day in clothing form (even the run of the show went backwards, starting with the finale). At Givenchy, Burton presented a more refined take with a sculptural tailored jacket which fastened along its back, while at Hodakova – the buzzy LVMH Prize-winning label run by Ellen Hodakova Larsson – trousers were turned upside down and recut into dresses (belts still ran around the waistline, which was now the hem). Meanwhile at Issey Miyake, performers contorted themselves into surreal forms as part of a collaboration with Erwin Wurm and his ‘One Minute Sculptures’ – a reflection of the playfully surreal collection, in which shopping bags became tops and trompe l’oeil prints saw dresses printed on dresses.

Looks were cocooning, wrapped or concealing

The want for protection, to be covered up, wrapped and cocooned is nothing new for the winter season, though for A/W 2025 the current state of unease – referenced by numerous designers this season, from Miuccia Prada to Rei Kawakubo – no doubt contributed to a renewed desire to be protected against the elements (whether the everyday or the existential). Most strikingly, this came in the idea of concealment: several designers created silhouettes this season which obscured the hands, whether the jaunty kangaroo pockets on dresses at Issey Miyake – it made the models appear to be clutching their hands to their chests – or Rokh’s long, cape-like silhouettes which entirely enveloped the hands of the wearer.

At Hermès, Nadège Vanhée presented a collection which moved between a determined sensuality – she also carved the waist in sinuous leather dresses – and something softer and enveloping, figured in coats with enormous collars, or leather jackets with soft double-faced cashmere linings. A similar tenderness was struck at Sacai, whereby Chitose Abe said she was thinking about the act of wrapping: as such, the silk foulard became a motif, inspiring the cut or dresses or inset into a blazer. Meanwhile at Comme des Garçons, a liberated A/W 2025 collection – which Kawakubo said was a celebration of the ‘small but mighty’ – saw enormous sculptural ‘gloves’ wrapped around the hand like a boxer’s gloves or lobster claw. It spoke to the idea that concealment could be as much about armour as comfort – a mood reflected at Junya Watanabe, where leather jackets were cut with giant spikes or had a plate-like construction, like a beetle’s shell.