In the run-up to the Lunar New Year, Bottega Veneta has collaborated with director Jess Jing Zou on a short film to celebrate homecoming, and the value of time spent with loved ones, titled Reunion in Motion.
The film poetically depicts the solitary moments leading up to an annual homecoming, centring around the Lunar New Year. People look out of windows towards mountain views on cross-country journeys, friends laugh in a train carriage, and a woman stands on a boat, a reminder of the tranquil moments of pause in solo journeys.
‘Reunion in Motion‘ for Lunar New Year by Bottega Veneta
Still from the Bottega Veneta Reunion in Motion video, directed by Jess Jing Zou
The moving imagery features Bottega Veneta bags (now guaranteed for life), such as the ‘Candy Loop Camera’ bag and ‘Kalimero Bucket’ bag, alongside variations of the house’s signature ’Cassette’ bag. The campaign comes as part of Bottega Veneta’s creative director Matthieu Blazy’s new vision for the label, after he began his tenure at the Italian house at the end of 2021.
The shift has been marked so far by two collections by Blazy, including a playful venture with multi-faceted creative Gaetano Pesce, who individually crafted 400 colourful chairs for the Bottega Veneta S/S 2023 show set.
For the new film, ‘there is fundamentally an idea about craft in motion’, says Blazy, and it encapsulates the experience of Lunar New Year homecoming. As part of the campaign, a train will be moving across China until 22 January 2023, painted in signature Bottega Veneta green and entirely unmarked, aside from the message ‘on the roads that lead home, Happy New Year’, spreading the message that ‘for Bottega Veneta, time is the ultimate luxury’.
Watch the short film
-
Gingerbread City: architects sculpt London out of the season's favourite treatUntil December 29 in Chelsea, see London brought to life in a seasonal-appropriate medium by leading architects and designers
-
New Revox B77 MK III reel-to-reel tape recorder, and more cassette tape-based trickeryThe new Revox B77 MK III might be the ultimate analogue flex. In response, we’ve explored the outer reaches of cassette tape design
-
This picky customer finds ‘perfection’ at Nipotina, Mayfair’s new pizza and pasta jointWallpaper* contributing editor Nick Vinson reviews Nipotina, a new Italian restaurant in London offering a carefully edited menu of traditional dishes
-
Giant cats, Madonna wigs, pints of Guinness: seven objects that tell the story of fashion in 2024These objects tell an unconventional story of style in 2024, a year when the ephemera that populated designers’ universes was as intriguing as the collections themselves
-
How 2024 brought beauty and fashion closer than ever before2024 was a year when beauty and fashion got closer than ever before, with runway moments, collaborations and key launches setting the scene for 2025 and beyond
-
Loafer bags to sock shoes, 2024 was all about the mashed-up accessoryWallpaper* fashion features editor Jack Moss reflects on the rise of the surreal hybrid accessory in 2024, a trend which reflects the disorientating nature of contemporary living – where nothing is quite what it seems
-
The wait is over: Matthieu Blazy is Chanel’s new creative directorMatthieu Blazy has been appointed as the new artistic director at Chanel, after a critically lauded and commercially successful tenure as creative director of Bottega Veneta
-
Bottega Veneta drafts Venetian artisans for its unique ‘Bottega for Bottegas’ project, a gift list of local craftItalian fashion house Bottega Veneta has sought out six craftspeople from in and around Venice to create precious objects – from playing cards to jigsaw puzzles – which arrive just in time for festive gift-giving
-
Agnès Varda, Luca Guadagnino and Wim Wenders: why Aesop’s love affair with cinema is more than skin-deepAesop’s new 2024 Christmas campaign celebrates its long love affair with cinema. Laura Havlin speaks with the brand’s director of global retail design Marianne Lardilleux to discover why film is inherent to its DNA
-
Fashionable Christmas baubles to accessorise this year’s tree, from Bottega Veneta to LoeweSelected by the Wallpaper* style team, a gleaming array of Christmas baubles for fashion fans featuring fantastical designs from Bottega Veneta, Loewe, Prada and more
-
Bottega Veneta’s latest must-have accessory is a giant Richard Scarry children’s bookBottega Veneta has recreated Richard Scarry’s seminal 1985 children’s book ‘Biggest Word Book Ever’ in woven leather, alongside a playful capsule of accessories inspired by the American author’s picture books
