Filippa K goes back to the 1990s to celebrate 30 years in fashion

Filippa K reveals ‘1990s-for-now’ collection which looks back to the Swedish brand’s roots in Scandinavian minimalism

Filippa K 30 Years campaign
(Image credit: Courtesy of Valeria Herklotz)

Before Scandinavian style was synonymous with its distinct brand of effortless, minimalist cool, there was Filippa K. 

Founded in 1993 by Filippa Knutsson, Karin Hellners and Patrik Kihlborg, the Swedish fashion label’s focus on uncomplicated, well-designed garments primed for contemporary living helped shape the locale’s distinct ‘Scandi’ look – one which remains pervasive today (and has birthed a slew of labels in its wake, from Stockholm to Copenhagen).

Filippa K’s ‘1990s-for-now’ 30th anniversary collection

Filippa K 30 Years campaign

(Image credit: Courtesy of Valeria Herklotz)

30 years on, now under creative director Liisa Kessler, Filippa K today reveals a new collection which returns to its founding decade with a collection it describes as a ’1990s-for-now’ which reinterprets the era’s garments in contemporary manner. ’Quintessential styles with a modern edge,’ as the brand describes.

Comprising a series of wardrobe essentials, the various garments draw on 1990s design codes – largely the elevation of quotidian garments through sensual, unadorned silhouettes in monochromatic hues – and is defined by a mood of simplicity and reduction.

Among the 19-piece collection are the ’inside-out’ lambswool sweater with 1990s-inspired exposed seams, straight-cut overdyed jeans, a loose-fit leather biker jacket, and minimal jersey shirts and vests. Riffs on the era’s tailoring, meanwhile, arrive in a ’reduced’ slim-cut coat with pitched shoulders in brushed wool. For men, there is a simple knit polo shirt, sized-up version of the ’inside-out’ sweater and a classic straight-cut jean.

Filippa K 30 Years campaign

(Image credit: Courtesy of Valeria Herklotz)

The collection also features a new monogram throughout, designed to celebrate the 30th anniversary. Consisting of four interconnected circles, it is a play on ’93’ in reference to the year of founding. ‘Its organic shape and playful rounded edges represent a natural approach to design, balanced by a refined symmetry that communicates the house’s signature take on Scandinavian minimalism,’ say Filippa K.

The link between past and present – and indeed future – is also explored in the use of innovative sustainable techniques, utilising low-impact fabrics which would not have been available in the 1990s. As such, visitors to the brand’s website can trace the garment back to its original factory and explore the technical make-up of each piece in the collection.

An accompanying campaign by Valeria Herklotz, meanwhile, recalls 1990s fashion imagery in its raw, sensual imagery of model Querelle Jansen – inspired by archival Filippa K campaigns – juxtaposed with atmospheric photographs of Swedish landscapes.

Filippa K’s 93 collection is available at fillippa-k.com.

filippa-k.com

Filippa K 30 Years campaign

(Image credit: Courtesy of Valeria Herklotz)
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.

Read more
Fendi A/W 2025 runway show at Milan Fashion Week A/W 2025 100 year show
Fendi celebrates 100 years with an all-out runway show at its new Milan HQ
Studio Nicholson SS 2025 campaign
15 years of Studio Nicholson: Nick Wakeman on creating a wardrobe that’s built to last
Best Resort 2025 looks
Nostalgia and eclecticism meet in Resort 2025’s best looks, which are fit for a silent disco
Calvin Klein Collection A/W 2025 Veronica Leoni
For her Calvin Klein debut, Veronica Leoni stripped it all back
Model in colourful, eclectic outfit walks through a door to a red room wearing looks from the S/S 2025 season
Express yourself: why S/S 2025 heralds a new era of fashion eclecticism
Marco Capaldo 16Arlington AW 2025 collection
16Arlington’s Marco Capaldo on ‘turning up the volume’ with an A/W 2025 collection rooted in 1980s cinema
Latest in Fashion & Beauty
perfume bottle archive Cristalleries de Nancy
This perfume bottle archive was nearly lost. Now, it offers a rare whiff of fragrance history
thom browne palm beach store
In Thom Browne’s newest store, prep meets Palm Beach
Johanna Parv A/W 2025 Young London Designer Uprising
Johanna Parv’s ‘engineered formalwear’ is made for the woman on the move
Azzedine Alaïa and Carla Sozzani, 2016
Carla Sozzani on a life in art and fashion: ‘I wanted to change how magazines were made’
Prada Slipper Mens S/S 2025 runway show
These fringed Prada slippers capture a lived-in elegance
Loro Piana Shanghai Exhibition Loro Piana Shanghai If You Know, You Know: Loro Piana’s Quest for Excellence
Inside Loro Piana’s extraordinary first exhibition in Shanghai, celebrating a century of craft
Latest in Feature
the toteme store in China by herzog & de meuron
Bold, geometric minimalism rules at Toteme’s new store by Herzog & de Meuron in China
zaha hadid architects future projects
The upcoming Zaha Hadid Architects projects set to transform the horizon
black and white image of kitchen
‘La Cocina’: the kitchen is a chaotic melting pot of contemporary culture in Alonso Ruizpalacios’ new film
lean lui guide to hong kong
A local’s guide to Hong Kong, by photographer Lean Lui
people at watch show
What can we expect from Watches and Wonders 2025?
Perfume Genius Glory album artwork
Inside the visual universe of Perfume Genius