Italian heritage label Herno – first founded over 70 years ago on the shores of Lake Maggiore, Piedmont – has announced a new partnership with Spanish sporting behemoth FC Barcelona. In a deal which will last for three seasons, Herno will provide the off-pitch formalwear for the men’s and women’s football teams, worn by players to European competitions and finals. Additionally, FC Barcelona’s basketball team will wear the brand’s formalwear on its own travels.
The various Barça players will be outfitted in Herno’s designs from January 2023, marking the first time the three teams will share the same partner for formalwear. Herno, which is known for its precision-focussed approach to design and unique fabric innovations – the brand’s various materials are devised in-house – says in a statement it looks forward to ‘the challenge of dressing players of very different physicality, physicality, between women and men of football and basketball players... a real exercise in style, to make everyone feel comfortable and well dressed.’ As with all of Herno’s output ‘research, manufacture and technology’ are central to the project.
Inside Herno’s Lake Maggiore factory, taken from the March 2022 Style Issue of Wallpaper*
Herno and FC Barcelona note that shared values are central to the collaboration – namely, an ‘aspiration to excellence in their respective fields through commitment, teamwork and ambition‘. ‘They are also two brands that have remained true to their roots over the years,’ the statement continues. ‘Barça has never forgotten its Catalan origins and its traditions, and this is worth the loyalty of millions of fans, heterogeneous and cross-gender crowd.’
’Herno pursued the same path: it takes its name from one of the rivers that cross the town of Lesa, on the shores of Lake Maggiore where the company was founded.’
Herno will become FC Barcelona’s formal wear partner for the next three seasons through to 2024/25.
-
Wallpaper* checks in at the refreshed W Hollywood: ‘more polish and less party’The W Hollywood introduces a top-to-bottom reimagining by the Rockwell Group, capturing the genuine warmth and spirit of Southern California
-
Book a table at Row on 5 in London for the dinner party of dreamsRow on 5, the first restaurant ever to open on Savile Row, emerges as a perfectly tailored fit for fans of fan dining
-
How a bijou jewellery salon in Monaco set the jewellery trends for 2025Inside the inaugural edition of Joya, where jewellery is celebrated as miniature works of art
-
Pitti Uomo 106: what we learnt from the Florence menswear fairWhile this season’s Pitti Uomo guest designers embraced Florence’s uniquely cinematic setting, at the fair itself, brands presented comprehensive offerings that crossed seasons and celebrated Italian craft
-
Pitti Uomo 105 saw menswear designers consider the passing of timePast, present and future collided at Pitti Uomo 105, as SS Daley and Magliano showed their A/W 2024 collections at the Florentine menswear fair
-
Exploration, travel, adventure: the lowdown on Herno’s S/S 2023 collectionA closer look at Herno’s latest collection, which riffs on the brand’s heritage with a new fashion-focused lens
-
Herno Globe wins Wallpaper* Design Award for sustainable styleThe Herno offshoot is the Italian brand’s most sustainable yet, featuring pioneering low-impact fabrications – the winner of ‘Best Sustainable Style’ at the 2023 Wallpaper* Design Awards
-
These innovative, sustainable fabrics are defining Herno Globe A/W 2022Herno Globe is the sustainable offshoot of historic Italian outerwear label Herno. From regenerated nylon to fast-to-degrade materials, discover the fabric innovations defining the brand’s colourful A/W 2022 collection
-
Exclusive Herno factory tour with CEO Claudio MarenziHerno CEO Claudio Marenzi shows us where the magic happens, and talks about the brand’s transformation from raincoat maker to outerwear behemoth
-
Camping style: how to achieve chic at the highest peakWith brands including Bally, Stone Island, Herno and Snow Peak bringing utilitarian elegance to outerwear, getting into the great outdoors has never looked so good
-
Padded value: these puffer jackets have sustainable styleA host of brands are bringing padded value to outerwear, with puffer jackets formed from natural materials and upcycled fabrics
