In time for the Olympics, Onitsuka Tiger opens a Paris ‘hôtel’
Hôtel Onitsuka Tiger, on Avenue des Champs-Élysées, promises an immersive journey into the Japanese brand’s 75-year history, featuring some memorable ’residents’
All eyes will turn to Paris this weekend as the Olympics – and its accompanying festivities (not least the Olympics opening ceremony) – take over the city, from the waters of the River Seine to the grounds of Versailles. Japanese sportswear brand Onitsuka Tiger, which has a long Olympic history (its 1964 Runsparks were debuted at the Tokyo games, while the brand’s seminal Mexico 66 sneakers were created for the 1968 Mexico City games), is hosting a celebration of its own, marking 75 years in business on perhaps Paris’ most famous boulevard.
Located on Avenue des Champs-Élysées in an 18th-century hôtel particulier, this week marks the opening of Hôtel Onitsuka Tiger, an immersive ‘hotel’ decorated in the brand’s signature shade of signal yellow. And, while the luggage trolleys in the entranceway serve only as mise-en-scène – currently you cannot check into the hotel for overnights – Onitsuka Tiger nonetheless promises a busy schedule of performances and events that continue to forge the brand’s connection to the arts (its London store, which opened in 2022, boasts a gallery in its basement).
Hôtel Onitsuka Tiger in Paris
Across the hotel’s various rooms – which include the ‘Heritage’ room, ‘Contemporary’ room and ‘Immersive’ room – various figures will be hosted in changing residencies. These include Yuja Wang, a pianist and Emmy Award winner, songwriter and musician Maïa Barouk, and emerging artist Yutaro Inagaki. Elsewhere, expect a glimpse into the history of Onitsuka Tiger with an ongoing exhibition of archival footwear, a display of photographs that spans the past 75 years, and an installation dedicated to the founder Kihachiro Onitsuka.
Those who do wish some hospitality can book into the Yellow Tiger Café, a Japanese restaurant led by Yoji Tokuyoshi, a Michelin Star-awarded chef who lives and works in Milan. The intimate café promises contemporary riffs on traditional Japanese cuisine.
The project – which Onitsuka Tiger hopes establishes a ’hub’, where ‘cultural luminaries from various fields can convene and share ideas with unrestricted creative freedom’ – is a precursor of sorts for a new Paris flagship. Opening in 2025, it will also be on Avenue des Champs-Élysées, part of an evolution of the street which has seen a slew of new luxury openings, from a monolithic new Saint Laurent store to a large-scale Louis Vuitton project (rumoured to be a hotel) which so-far remains in construction.
Hôtel Onitsuka Tiger, is open until 17 August 2024. Tickets are free, though must be booked here.
25 avenue des Champs-Élysées 75008 Paris, France.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.
-
Tour the new Four Seasons Osaka, where time stands still
Set within a 49-storey tower, Four Seasons Osaka takes the traditional ryokan experience to new heights
By Danielle Demetriou Published
-
How guest editor Marcio Kogan, during a visit to the movies, ‘discovered that something else exists in the world, real poetry’
Marcio Kogan is a guest editor of Wallpaper* October 2024. In his dedicated section, we discover how the world of cinema’s loss was architecture’s gain when a feature film failed but a dream space creator rose from the ashes
By Rainbow Nelson Published
-
Discover Tempe à Pailla, a lesser-known Eileen Gray gem nestled in the French Riviera
Tempe à Pailla is a modernist villa in the French Riviera brimming with history, originally designed by architect Eileen Gray and extended by late British painter Graham Sutherland
By Tianna Williams Published
-
First look: how Diptyque used synaesthesia to create its poetic new perfume collection
Diptyque’s new perfume collection, ‘Les Essences de Diptyque’, captures the scent of coral and mother of pearl. Ahead of its launch, the maison’s noses tell Wallpaper* how this was done
By Hannah Tindle Published
-
First look: Stephen Jones’ extraordinary headwear to be celebrated in Paris exhibition
‘Stephen Jones, chapeaux d'artiste’ will span over four decades of the milliner’s ‘transformative and fun’ headwear, with a particular focus on his work in Paris – including a 30-year collaboration with Dior
By Jack Moss Published
-
Highlights from Haute Couture Week A/W 2024
Wallpaper* picks the best of Haute Couture Week A/W 2024 in Paris, from Olympics-inspired offerings at Dior and Thom Browne to the first Chanel collection since the departure of Virginie Viard
By Jack Moss Last updated
-
Paris Fashion Week Men’s S/S 2025: Loewe to Dries Van Noten
Wallpaper* picks the best moments of Paris Fashion Week Men’s S/S 2025, from ‘hypnotic precision’ at Loewe to Dries Van Noten’s final show, as well as the latest outings from Pharrell Williams, Kim Jones and Grace Wales Bonner
By Jack Moss Last updated
-
Auralee, the ’seductively unknowable’ Japanese label celebrating a decade of beautiful clothes
Ahead of Auralee’s S/S 2025 runway show at Paris Fashion Week Men’s this evening (18 June 2024), Dal Chodha meets Tokyo-based designer Ryota Iwai to speak about the brand’s considered, covetable collections
By Dal Chodha Published
-
’Daring to tread into the unknown’: a first look inside Dover Street Market Paris
Dover Street Market reveals the interior of its new Rei Kawakubo-designed Paris outpost, marking a new chapter for the inventive fashion store
By Jack Moss Published
-
Diptyque opens the doors to an ‘astonishing’ new London home (and you’ll want to move right in)
Diptyque has unveiled Maison Diptyque on New Bond Street, London, an immersive space that captures the storied world of the luxury perfumer
By Hannah Tindle Published
-
Tennis fashion for serving a style ace this summer
As Wimbledon begins on Monday (1 July 2024), the fashion brands serving up tennis style this summer, from Gucci’s 1970s-inspired capsule collection to a Loewe T-shirt from ‘Challengers’
By Jack Moss Last updated