Isamaya drops a new rodeo-themed make-up collection
Wild Star is the newest collection from Isamaya, the cosmetics line by celebrated make-up artist Isamaya Ffrench

Make-up artist Isamaya Ffrench has just unveiled the latest edition to her Isamaya beauty line. Titled ‘Wild Star’, the new drop is tribute to the kitsch and swagger of the rodeo, with five new products packaged in gold and emblazoned with rhinestones and horses.
The collection includes a pearlescent highlighter stick with a moisturising, but non-sticky, finish that is great for cheekbones, lips and lids, not to mention collarbones and shoulders.
The Lash Lasso mascara is designed to create chunky, curved lashes, while lipliners in shades of brown are perfect for creating the 1990s lip trend of the moment or for use as an eyeliner.
The campaign for the Isamaya Wild Star collection
There are also three lipsticks in glittery copper, red, and pink that, with their capacity to complement any skin tone, demonstrate Ffrench’s mastery of colour (which also saw her called upon to help create the debut Byredo make-up line in 2020).
The showstopper of the Isamaya Wild Star collection, though, is the Pressed Pigment Palette for eyes, which looks like a glitzy belt-buckle. Inside are 12 glittery shades of eyeshadow that range from subtle beiges and ruddy browns to electric pink and Barney purple.
For those unsure of how to use such colours, Ffrench recommends creating a smoked-out wing using the matte neutral shades and highlighting the inner corner of the eye with one of the bright metal foil colours for a multi-dimensional eye look.
'The Wild Star collection pays homage to our inner cowgirl,’ says Ffrench. ‘Sexy, powerful yet always aligned with the spirit of the natural world.’
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
She enthuses about the collection’s ‘vibrant hues of pink and baby blue that glitter against matte nudes to create a feminine, gorgeous look. Bold lip liners outline burnt bronze shimmering lipsticks that sparkle with seduction. Release your inner cowgirl!’
Wild Star follows the leather- and fetish-themed Industrial collection with which Ffrench launched Isamaya earlier in 2022, and another collection with a new theme will be debuted in a few months.
Isamaya Wild Star is currently available for pre-order with an on sale date of December 2022/January 2023.
Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
-
The Wallpaper* Design Issue comes with our Salone del Mobile must-sees
The May 2025 issue of Wallpaper* is on sale now, taking in Milan Design Week, the Venice Biennale, and a very stylish tea party
By Bill Prince Published
-
Aboard Gio Ponti's colourful Arlecchino train in Milan, a conversation about design with Formafantasma
The design duo boards Gio Ponti’s train bound for the latest Prada Frames symposium at Milan Design Week
By Laura May Todd Published
-
The ultimate high-performance earbuds, courtesy of McLaren and Bowers & Wilkins
The new Bowers & Wilkins Pi8 McLaren Edition continues a decade’s worth of cross-pollination between these two tech-focused British manufacturers
By Jonathan Bell Published