Jonathan Anderson departs Loewe after 11 years
Spanish house Loewe has confirmed this morning that Jonathan Anderson is set to leave his position as creative director after over a decade. Here, Wallpaper* unpacks a transformative tenure

Jonathan Anderson is stepping down from his role as creative director of Spanish luxury house Loewe, it has been confirmed this morning. The announcement comes after fervent speculation about the Northern Irish designer’s next move, and the absence of Loewe runway shows on both the men’s and women’s Paris Fashion Week schedules this season.
‘While reflecting on the last 11 years, I have been lucky enough to be surrounded by people with the imagination, the skills, the tenacity and the resourcefulness to find a way to say “yes” to all my wildly ambitious ideas,’ Anderson said in a statement. ‘While my chapter draws to a close, Loewe’s story will continue for many years to come, and I will look on with pride, watching it continue to grow, the amazing Spanish brand I once called home.’
An A/W 2025 collection, shown in an intimate presentation earlier this month in Paris, will be his last.
Jonathan Anderson is leaving Loewe
Loewe S/S 2017 menswear collection
Anderson, who rose to renown with his eponymous London-based label JW Anderson, joined Loewe in 2013. Then a relatively sleepy house in the LVMH roster, Anderson would begin its transformation into a global player by reimagining its visual identity alongside French creative studio M/M Paris. A memorable debut campaign featured his revived Loewe logo – written in a font inspired by German-born typographer Berthold Wolpe – alongside a mix of contemporary and archival imagery by Steven Meisel from a 1997 Vogue Italia shoot.
Anderson’s early collections for the house were rooted in the idea of craft and ease: his debut collection featured turned-up fisherman’s trousers, sinuous striped knitwear, python espadrilles and voluminous poplin shirts, while models grasped Loewe-branded blankets in their hands. ‘I like the idea that people today are so culturally aware that everything that goes into their homes matters as much as each piece of clothing,’ he told Wallpaper* at the time, hinting towards the universe he would build at Loewe, which would eventually include fragrance, home scents, decorative objects, and a series of Salone del Mobile projects which reimagined chairs, lamps and baskets. He would also create a summer diffusion line, Loewe Paula’s Ibiza, inspired by the legendary bohemian boutique on the Balearic island.
Loewe’s ‘Stick’ chairs for Salone del Mobile 2023
The introduction of the Puzzle bag in his S/S 2015 collection would provide his first commercial hit. A top-handle style constructed from jigsaw puzzle-like slices of leather, its proportions are designed to adapt to the wearer’s body. ‘I set out to find a new way of building a bag, fundamentally questioning its structure… it was about deconstructing a conventional bag to create a flat object with a tridimensional function,’ he said at the time. It has since been reimagined in various sizes, including the ubiquitous Puzzle tote, introduced for A/W 2023. Other hits have included reworked versions of the house’s Flamenco bag, which began life in the 1970s, and the crossbody Gate bag.
Recent seasons have seen Anderson adopt a more avant-garde approach with collections featuring surreal elements – from balloon-shaped heels to enormous perspex flowers and hammered-metal angel wings – or garments reduced to their absolute essence. ‘I wanted something erotic, psychedelic, touching on Surrealism,’ he said of his S/S 2022 show, which marked something of a turning point for the designer, seeing models rise from beneath the runway making the audience assess the look from the head down. ‘Everything appears normal, but it’s not really. I didn’t want to create a collection that was completely grounded in reality’.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Loewe’s S/S 2022 collection, as featured in Wallpaper*
More recently, he has talked about the idea of reduction, with his S/S 2025 menswear collection featuring sharply defined tailoring with elongated feather headpieces, which gave the effect of slicing the look in half. ‘It’s about knowing when to pull back, or when to push it,’ he told Wallpaper* after the show. ‘This is my own interpretation of precision.’
That same collection was shown amid a gallery-like collection of works by Paul Thek, Carlo Scarpa, Peter Hujar and Charles Rennie Mackintosh, selected by Anderson for their ‘singular’ vision. Such a multi-disciplinary approach has defined his tenure at Loewe, including numerous artist collaborations – among them Lynda Benglis, Richard Hawkins and Anthea Hamilton – and the establishment of the yearly Loewe Craft Prize, which supports ‘uniquely talented artisans whose artistic vision and will to innovate set new standards for the future of craft’.
Loewe S/S 2025 menswear
Meanwhile figures from film, like Dame Maggie Smith, Sir Anthony Hopkins, Ayo Edebiri and Richard Gadd, have appeared in the house’s campaigns (during his tenure, he would also work with Luca Guadagnino on the costumes for Challengers and Queer under his own name). Loewe would also sponsor the 2024 Costume Institute exhibition Sleeping Beauties: Reawakening Fashion, dressing a slew of celebrities for the accompanying Met Gala, including Taylor Russell, Ariana Grande, and Jamie Dornan. Also in 2024, Loewe would host the ‘Loewe Crafted World’ in Shanghai, exploring and celebrating craft past and present in all its forms.
‘I have had the pleasure of working with some of the great artistic directors of recent times, and I consider Jonathan Anderson to be amongst the very best. What he has contributed to Loewe goes beyond creativity. He has built a rich and eclectic world with strong foundations in craft which will enable the House to thrive long after his departure,’ says Pascale Lepoivre, Loewe’s CEO.
Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.
-
'Now, the world is waking up': Vikram Goyal on bringing Indian craftsmanship to the global stage
We talk to Indian craft entrepreneur Vikram Goyal about redefining heritage, innovating with repoussé, and putting Indian craftsmanship on the global map.
By Ali Morris Published
-
Mercedes lifts the covers on its new electric CLA, replete with AI assistant
The new Mercedes-Benz CLA crams high-tech assistance into a svelte all-electric package
By Jonathan Bell Published
-
A barrel vault rooftop adds drama to these homes in Mexico City
Explore Mariano Azuela 194, a housing project by Bloqe Arquitetura, which celebrates Mexico City's Santa Maria la Ribera neighbourhood
By Ellie Stathaki Published
-
How an 18th-century mansion became a Loewe wonderland for Paris Fashion Week
Drawing on the act of scrapbooking, Jonathan Anderson took over the Hôtel de Maisons with a self-reflective A/W 2025 presentation, shown alongside colourful artworks from the brand’s collection
By Orla Brennan Published
-
Cut and paste: how to wear the S/S 2025 menswear collections
Layered-up and collaged looks capture the eclectic mood of the S/S 2025 menswear collections, giving you a blueprint of how to dress for the season ahead
By Jack Moss Published
-
For S/S 2025, nothing is quite what it seems with these twisted wardrobe staples
Trompe l’oeil, twisted silhouettes, unexpected fabrications: S/S 2025 sees designers play on wardrobe staples in increasingly surreal ways
By Jack Moss Published
-
Intoxicating perfumes can ‘haunt, beguile and seduce’
A intoxicating perfume, such as the below fragrances featured in the March 2025 issue of Wallpaper*, can haunt, beguile and seduce, writes Hannah Tindle
By Hannah Tindle Published
-
Trompe l’oeil, transparency, spiralling silhouettes: these looks capture S/S 2025’s definitive trends
From baring arms in oversized gilets to defying gravity in strikingly structured dresses, the S/S 2025 collections encapsulated in 12 distinctive looks and accessories
By Jack Moss Published
-
Embrace fashion’s eclectic new era with the Wallpaper* Style Issue, on sale now
As brands from Prada to Marni explore reinvention, find the sartorially unexpected amid the looks of the S/S 2025 season in the March issue, on newsstands now
By Bill Prince Published
-
Wallpaper* Design Awards 2025: Loewe’s beaded vegetables are our best in show
At Loewe, Jonathan Anderson’s extraordinary caviar-beaded vegetables won ‘Best Produce’ as part of the Wallpaper* Design Awards 2025
By Jack Moss Published
-
Wallpaper* Design Awards 2025: our fashion winners harness ‘the power of wow’
Our fashion award winners have all created collections that transcend the everyday, prizing experimentation, construction and high-minded design. Fashion features editor Jack Moss and fashion & creative director Jason Hughes take a closer look
By Jack Moss Published