Express yourself: why S/S 2025 heralds a new era of fashion eclecticism

The fashion show has a tendency to be prescriptive. It tells its viewer what to wear, and often how. It proposes a certain silhouette – the hiking up of a hemline, the shift from the slender-cut to the oversized – or garment, which then becomes an object of desire. Often, these runway shows are filtered through a particular theme, which might be esoteric or universal; the next season, the designer will evolve that vision or reject it. And so the cycle goes on.

At Prada’s latest womenswear show, Miuccia Prada and Raf Simons offered an alternative. In recent seasons, the co-creative directors have seemed to feel increasingly constricted by strict thematics. Instead, their shows together have become meditations on more abstract themes such as time or youth, which are open to interpretation. Even when they have elucidated a theme – a recent menswear show clashed corporate attire with outdoor wear – there was a feeling that they were seeking something more intangible, a sense of style that defies categorisation. ‘We try to make the best out of our work, to make beautiful things, for today,’ said Miuccia Prada, simply, in 2023. ‘That may sound banal, but it is the truth.’

S/S 2025 heralds a new era of fashion eclecticism

The S/S 2025 show, which was staged among snaking benches covered in sheets of raw-edge grey satin, operated more like an open-ended invitation: who do you want to be today? ‘Infinite options proffer infinite opportunities,’ said the house. These options comprised 49 entirely different looks to choose from; a collage of elements with barely a garment or idea repeated. There was no discernible diktat on silhouette, fabric or colour. Instead, it was an electrifying melange of ideas: 1960s swing coats in trompe l’oeil fur, luminous nylon windbreakers, satin gowns reminiscent of midcentury haute couture, bug-like sunglasses-cum-hats, BDSM hooks as adornment on leather belts, glimmering Space Age silver skirts dotted with huge round eyelets. The list went on.

Miuccia Prada called it ‘a Prada for every individual’. Simons concurred. ‘We thought of each individual as a superhero – with their own power, their own story,’ he said. ‘That reflects an idea of transformation – through your practice, actions or the clothes you wear. They’re all means to express a message about your personal strength. They can transform your perception of yourself.’

The pair said it was, in part, a reaction to the internet algorithm, evoking the feeling of an infinite scroll; an onslaught of information designed to mine our dopamine-fuelled desires. Miuccia Prada said it wasn’t necessarily a ‘critique’ of the technology, though she asserted it can silo us into ways of thinking and dressing. ‘[Everyone] sees their own version of the present; their own reality curated for them,’ she said. Because, despite the illusion of endless choice, the effect of an algorithm is more likely to smooth and homogenise: after hours of scrolling, everything eventually begins to look the same.

‘An incredible amount of information is collected on us all today. Everything you like is recorded by an algorithm. This is our proposal for an alternative,’ concluded Miuccia Prada. These were clothes to reassert your authority over what you wear; a riposte to the ‘derivative and the expected’.

As is so often the case with a Prada show, the collection would set the tone for a season whereby designers embraced the eclectic and advocated individual style, albeit in a multiplicity of ways. It led to collections that were infinitely richer in construction; more colour; more adornment; a certain nostalgia. Like at Prada, designers offered invitations: who do you want to be when you put on these clothes? How will you wear them? Will you mix or match?

It provides both a challenge and an opportunity for the wearer. By and large, designers rejected the swaddling safety of quiet luxury, and the reassurance of uniform dressing. It’s easy to put on an expensive sweater and jeans to walk out of the door in the morning; to wear a piece from Anthony Vaccarello’s opulent S/S 2025 collection for Saint Laurent – its flourishes of brocade and lace inspired by the heady rush of Yves Saint Laurent’s 1970s oeuvre – is an altogether bolder proposition. The same goes for the strange and seductive clashes of colour and print at Dries Van Noten, or the dishevelled glamour of a Numeroventuno collection inspired by the rebellious female subjects of Austrian photographer Karlheinz Weinberger.

‘I took their creative spirit, which, in my opinion, came from their urge to put different fads and fashions together,’ said creative director Alessandro Dell’Acqua. ‘They reinvented themselves day after day.’

Bolder still are the riotous creations of Benjamin Barron and Bror August Vestbrø at Paris label All-In, which offers a playful ode to the perennial party girl (ruffles, sequins and a purposeful dishevelment are de rigueur). This season, the pair took inspiration from Melanie Griffiths’ character Tess McGill from 1980s romcom Working Girl, a figure who uses clothing to transform herself. Staged against the backdrop of a late-evening Parisian sky, it was a collection that conjured up the thrill of flicking through a fashion magazine as a teenager (indeed, All-In began life as a magazine).

At Louis Vuitton, models pounded a raised runway in looks that also evoked 1980s abundance, albeit with Nicolas Ghesquière’s futuristic, postmodern sheen. He has always been a master of eclectic style, and is steadfast in his rejection of thematics or trends, instead ricocheting between centuries and place, the real and the imagined. There might be a gulf between the might of a house like Louis Vuitton and the wildness of All-In, but the resulting collections were rooted in the same feeling of self-expression, a no-holds-barred approach.

These were the highlights of the season. So too was Matthieu Blazy’s latest collection for Bottega Veneta, which would also be his last (in December, he was announced as the new artistic director of Chanel). For S/S 2025, he thought about the ‘primal’ moment of a child dressing up in a parent’s clothing, seeing oversized shapes meet illustrated animals, tasselled wigs and a pile-up of floral appliqué. It’s not a stretch to say the unbridled joy of the collection helped him secure what is arguably fashion’s top job. And, with close to a dozen new creative directors beginning their tenure in 2025 – from Sarah Burton at Givenchy to Haider Ackermann at Tom Ford – the challenge is for designers to be equally fearless in their conviction. To stoke desire, clothes have to say something again. There will likely be reward in risk.

Here, we have imagined similar acts of transformation and invention; the feeling of stepping through a door in the boldest of looks. It is an ode to personal style, an invitation to get dressed up again. Take inspiration from these pages, or don’t. Search out the new or reinvent the old. Express yourself. Who do you want to be today? The options are infinite.

Model: Katlin Aas at Supreme Management. Casting: Ikki Casting at WSM. Set build: London Art Makers.. Hair: Masayoshi Fujita at Of Substance Agency using Oribe. Make-up: Sandra Cooke using Victoria Beckham. Beauty. Manicure: Cherrie Snow at Snow Creatives using Pleasing. Digi tech: John Cronin. Photography assistant: Charlotte Ellis. Fashion assistant: Nathan Fox. Set and production assistant: Archie Thomson.

A version of this article appears in the March 2025 issue of Wallpaper*, available in print on international newsstands, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today.