Loewe ambassadors Jamie Dornan and Sophie Wilde are the brand’s 2024 fragrance campaign stars.
Yesterday (2 September 2024) Creative Director Jonathan Anderson revealed the portrait series and film by David Sims on Instagram, which sees Dornan and Wilde, who joined as faces of the Spanish house earlier this year, bathe in Le Courbusier’s and Pierre Jeanneret’s villa, Villa Savoye, which was built in the early 1930s in the suburbs of Paris.
Watch: Jamie Dornan and Sophie Wilde in the 2024 Loewe Perfumes campaign by David Sims
Sophie Wilde by David Sims for Loewe Perfumes
Soundtracked with Mulatu Astatke’s 1970 Ethio-jazz instrumental ‘Yègellé Tezeta’, the short video opens with a gardener, wearing a pair of blue Loewe jeans, watering manicured grass outside on a warm day.
Showering the camera lens with water, it then cuts to Wilde ascending the villa’s spiral staircase. She walks into the bathroom to find Dornan luxuriating in the glass-tiled sunken bath, before taking place on its adjacent reclining bed (which famously mimics the shape of Courbusier’s LC4 chaise lounge, designed with Jeanneret and Charlotte Perriand).
Loewe has described the narrative as ‘a tensity of quotidian scenes whirling together with beauty and attraction, whilst simultaneously straddling undercurrents of the natural world that seep in through the windows.’
For Loewe Perfumes, which debuted in 2016 with scent ‘001’, Anderson has looked to nature and master craftspeople as an enduring source of inspiration. So the choice of modernist masterpiece Villa Savoye, situated in a sprawling open field and lit by the movement of the sun, is a fitting location.
Loewe Perfumes ‘Un Paseo por Madrid’ collection
The 2024 campaign spotlights four scents from Loewe Perfumes’ ‘Botanical Rainbow’ and ‘Un Paseo por Madrid’ collections: ‘Esencia’, ‘Agua Drop’, ‘Un Paseo por Madrid Doré’ and ‘Prado’. The latter is one of the brand’s latest fragrance editions, taking its name from Madrid’s Museo del Prado, with notes of chamomile, clary sage, cassis and lychee.
In addition, it debuts ‘Textura’, a scented candle offering featuring three new floral scents by Loewe’s in-house nose Nuria Cruelles. The aquatic and juicy ‘Mimosa’, immersive ‘Tuberose’ and bright accords of ‘Dendrochilum Orchid’ are each contained in artisanal ceramic and granite pots.
Loewe Perfumes ‘Mimosa’ and ‘Tuberose’ scented candles from its new ‘Textura’ collection
-
Focal launches Diva Utopia, wireless speakers for aesthetically minded audiophilesFocal’s felt-clad Diva Utopia speakers bring high-fidelity wireless sound to a huge range of audio applications
-
One to watch: Casey Zablocki’s Rocky Mountain surroundings feed into his vast sculptural workMontana-based artist Casey Zablocki uses one of America’s largest kilns to create monumental ceramic, functional sculptures
-
Es Devlin’s large-scale choral installation celebrates London’s displaced populationEs Devlin has partnered with UK for UNHCR on a free and open-to-all exhibition, ‘Congregation’, in London from 3-9 October 2024
-
First look: Vyrao’s latest neuroscientific fragrance bottles the grounding effect of a digital detoxVyrao’s earthy new fragrance ‘Mamajuju’ provides sensory respite from screen time. Lara Johnson-Wheeler speaks with brand founder Yasmin Sewell for a Wallpaper* preview
-
Trudon ‘Absolu’: an intoxicating orange blossom perfume for the start of autumnTrudon ‘Absolu’, the house’s latest fragrance by Antoine Lie, blends orange blossom absolute with saffron, cardamom, tonka bean and guaiac wood
-
The story behind Hermès’ ‘Barénia’, a perfume that took nearly ten years to makeHermès’ ‘Barénia’ is the house’s first-ever chypre fragrance. Christine Nagel tells Wallpaper* why it was almost ten years in the making
-
Why solid soap is the most pleasurable object to bathe withSolid soap provides a tactile bathing experience like no other. Hannah Tindle explores why in the September 2024 Style Issue of Wallpaper*, with soaps by Chanel, Celine, Diptyque, and more, photographed by Sophie Gladstone
-
The new Maison Francis Kurkdjian perfume: ‘an intimate conversation between fragrance and skin’Maison Francis Kurkdjian’s ‘APOM’ perfume is here. And, as Francis Kurkdjian tells Wallpaper*, it is the only fragrance he might consider wearing himself
-
The A/W 2024 menswear collections were defined by a ‘new flamboyance’Sleek and streamlined ensembles imbued with a sense of performance take centre stage in ‘Quiet on Set’, a portfolio of the A/W 2024 menswear collections photographed by Matthieu Delbreuve
-
First look: how Diptyque used synaesthesia to create its poetic new perfume collectionDiptyque’s new perfume collection, ‘Les Essences de Diptyque’, captures the scent of coral and mother of pearl. Ahead of its launch, the maison’s noses tell Wallpaper* how this was done
-
The story behind Dior’s ‘Amphora’ perfume bottle, an icon of mid-century designAn exclusive new edition of Dior’s ‘Amphora’ perfume bottle arrived in Harrods this month. Wallpaper* traces its design history, from post-war to present day
