Having opened five permanent stores across Germany and Holland last year, the online-first spectacle and sunglasses label Ace & Tate is quickly becoming a dab hand at Euro-centric creative collaboration. For the latest in its string of design-led stores – this time in Hamburg – the Dutch brand has pooled talent from both its home town and the new flagship’s locale. Teaming up with Dutch design agency Standard Studio for the third time, the brand conceived of a maze-like space in which semi-transparent walls demarcate different zones within the store. The Berlin-based, Bauhaus-inspired design team New Tendency was called upon yet again, providing grid-like shelving redolent of the constructivist style.
As Ace & Tate owner and founder Mark de Lange explained of the Schanzenstrasse location, ‘The “Hide and Seek” theme and maze concept was inspired by the sense of discovery that we felt while walking around Hamburg. The city has many sides to it and as you turn each corner you’re faced with something different, so we were keen to reflect this in our store design. The maze-like structure allows people to really feel like they’re exploring.’
The store’s colourful, graffiti-like facade
Sleek, modernist frames aren’t the only discoveries to be made in-store. In homage to the vibrant and creative district the shop inhabits, local artist Stefan Marx emblazoned a partition with a fruit-themed mural in his trademark illustrative scrawl. Marx’s handwriting extends to the bespoke neon signage hanging throughout the shop, his loose, casual script wrought in orange light, enhancing the playful mood of the space.
The theme of exploration continues via an installation courtesy of Smallville Records – a space where shoppers can pause and sample the label’s expert curation of hard-to-find music (on vinyl, of course).
The maze-inspired space features semi-transparent finishing
The brand worked with the Hamburg-based artist Stefan Marx on a series of neon signs
Ace & Tate has also collaborated with Smallville Records on a dedicated space for vinyl records
INFORMATION
For more information, visit the Ace & Tate website
ADDRESS
Ace & Tate
Schanzenstrasse 27
20357 Hamburg
-
Milan Fashion Week Men’s A/W 2025 highlights: Dolce & Gabbana to Emporio ArmaniDespite a reduced schedule, Milan Fashion Week Men’s arrives this weekend with plenty of intrigue, beginning with high-wattage shows from Dolce & Gabbana and Emporio Armani. Wallpaper* fashion features editor Jack Moss reports from Milan
-
Rio Kobayashi’s new furniture bridges eras, shown alongside Fritz Rauh’s midcentury paintings at Blunk SpaceFurniture designer Rio Kobayashi unveils a new series, informed by the paintings of midcentury artist Fritz Rauh, at California’s Blunk Space
-
New York restaurant Locanda Verde’s second outpost will transport you to a different time and placeLocanda Verde’s expansive new Hudson Yards osteria exudes a sophisticated yet intimate atmosphere overflowing with art treasures
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
