There's an intangibility behind the DNA of innovative fashion designer and artist Aitor Throup’s latest project Anatomyland. The Argentinian-British creative, who has in the past worked with materiality experts CP Company, G Star Raw and Stone Island and musicians including Damon Albarn and Flying Lotus, defines the project as being ‘multi-dimensional and non linear', ‘a definition of luxury through depth in meaning, precision and innovation' and a continuous ‘conversation'.
It's fitting therefore, that the release of Anatomyland's first prototypes have not been launched as physicalised products, but as an NFT (non-fungible token) drop. Today (7 May 2021) premier marketplace Nifty Gateway, launches a series of intricately formed, collectible digital sculptures, showcasing figurations that allude to themes central to Throup's vision. These allegorical characters, named ‘Lil Ying‘, ‘Lil Yang’ and ‘Good Ol’ Dom’, are a trio that represent the harmony and chaos of life and the concept of non-duality and the idea of living outside of societal norms and expectations.
These ideas are the culmination of over 15 years of Throup’s research. ‘I’ve always struggled to fit in. But I’ve always been fine with that. As a kid I created my own worlds and spent most of my time there rather than here,' he says. ‘As an adult I’m still that kid. And for the past 16 years I have devoted my life to creating a definitive world as an alternative to the one we’ve been told we exist in.'
NFT fashion: Aitor Throup's non-fungible frontier
The next phase in Throup’s non traditional project roll out? Two pieces which feature in Anatomyland's launch campaign images, the ‘Modular Veil Cap’ and ‘Modular Bucket Hat’ will be released in an extremely limited drop of five units per design. These editions will be numbered, signed and authenticated artworks, linked to individual unique NFT’s.
Like the art and design worlds, NFT's are gaining momentum in the fashion world. Back in March, virtual sneaker brand RTFKT Studios linked up with the crypto-artist FEWOCiOUS, on a Nifty Gateway sale of 600 NFT sneakers that totalled over $3.1 million in sales. Jeweller Simone Faurschou has also bolstered her blockchain presence, selling the first piece from her latest jewellery collection ‘Block1' as an NTF, through the marketplace Rarible.
‘There are multiple reasons behind my decision to join the NFT community. Decentralisation is at the core of the NFT ethos, which deeply resonates with me and my practice,' says Throup. ‘As a conceptual designer, my primary interest is to capture complex narratives into objects through design; and digital tools have allowed me to merge my drawings and my sculptures into a hybrid medium with unlimited potential for detail and narrative. Further, there is intrinsic aspirational value in NFT artworks if they are rich in concept, meaning and detail; so creating in this space is aligned with my wider objective to redefine not only fashion, but luxury itself through a multi-disciplinary approach.'
-
Tag Heuer unveils sporty new collections at LVMH Watch Week 2025Tag Heuer has announced a series of new watches at LVMH Watch Week, including Formula 1 and Carrera editions
-
Reflections from Los Angeles: a local writer's personal account of the LA firesArchitecture writer and local resident Michael Webb reflects on the devastating 2025 Los Angeles fires and offers his personal account of the events of the last two weeks in California
-
Sundance Film Festival 2025: The films we can't wait to watchSundance Film Festival, which runs 23 January - 2 February, has long been considered a hub of cinematic innovation. These are the ones to watch from this year’s premieres
-
‘He made something not merely popular, but the rage’: unpacking Elio Fiorucci’s fabulous fashion legacyAn expansive new retrospective at Triennale Milano explores the colourful life and work of Elio Fiorucci, who is synonymous with 1970s hedonism and glamour
-
‘What does a Luca Faloni jacket look like?’: this suede bomber marks the brand’s first foray into outerwear‘Made for years to come’, this lightweight bomber marks Luca Faloni’s entry into outerwear and encapsulates the label’s provenance-focused approach
-
Rovi Lucca is the Milanese label creating ‘elevated workwear for garden lovers’Rooted in Italian craft, Bradley Seymour and Fabrizio Taliani’s horticulturally inspired Rovi Lucca finds inspiration in the gardens of Lucca, Tuscany
-
Luca Magliano takes Wallpaper* on a tour Bologna, the home of his non-conformist fashion labelLuca Magliano gives Wallpaper* an insider’s guide to Bologna, Italy, the lifeblood of his on-the-rise label – from a museum of queer history to a mystical cemetery (and plenty of gelato)
-
Paul & Shark hits the slopes with a Cortina ski resort takeover‘Paul & Shark takes Cortina’ sees the label take over the Italian ski resort, kitting out the town’s ski club and Scoiattoli chalet
-
Jonathan Anderson on his new store in Milan, an ode to the city’s design codesFor his second JW Anderson store – and first outside of London – Jonathan Anderson has set up shop in Milan with a space that pays homage to the city’s stylistic codes. Here, he tells Wallpaper* the story behind the opening
-
Sunnei launches its first Objects collectionItalian label Sunnei launches a range of lifestyle pieces, ranging from pillows to puzzles
-
Coperni harnesses Star Wars tech in new campaignInnovative French label Coperni, launches its cutting-edge XR digital campaign ‘Ready to Care'
