Every great fashion house has its roots, and for Alexander McQueen, the seeds were sown at Savile Row, where a young Lee McQueen served as an apprentice for tailors Anderson & Sheppard. The skills he picked up along the way instilled a strong tailoring focus in the brand, so it is somewhat of a homecoming that it has opened its first dedicated menswear flagship on the very same street.
Conceived by creative director Sarah Burton as a space 'steeped in the codes of the house', the intimate yet striking interior of 9 Savile Row is designed by David Collins - who is also responsible for the new women's store concept.
A stunning floor of smashed and reassembled Nero Argento marble leads into the main body of the shop, which has retained its original parquet floor. Here, pieces from the ready-to-wear line - hung on a brass rail that on closer inspection is carved like the vertebrae of a spine - preside over a narrow central red carpet, inspired by military parades.
Natural motifs - a strong McQueen theme - are rife throughout. Some are immediately apparent, such as the romantic English country house white panelling (which Burton herself had a hand in casting). Others are amusingly subtle, like a claw-shaped set of cabinet feet, a tiny golden skull, or twisted horn-like cabinet handles.
A giant glass box at the far end of the store marks an exhibition space that is set to host a changing roster of art installations. Curated by Sadie Coles, it currently houses 'Icon', a 2006 sculpture by Sarah Lucas, depicting dancer Michael Clark.
The fact that there are plans for the vacant basement to be turned into a workshop for an in-house bespoke tailoring service speaks volumes about the new direction Alexander McQueen is taking its menswear (which has until now been overshadowed by its showier womenswear offering). Coupled with the fact that the mainline menswear collection is due to show as part of London Collections: Men for the first time next season in January, there's no doubt it's finally getting the focus it deserves.
The entrance is lined in smashed and reassembled Nero Argento marble
Collins has retained the original parquet flooring in the main body of the store
The narrow central red carpet is inspired by military parades
Walls feature romantic English country house white panelling, which Sarah Burton had a hand in casting
A giant glass box at the far end of the store marks an exhibition space that is set to host a changing roster of art installations
Curated by Sadie Coles, it currently houses 'Icon', a 2006 sculpture by Sarah Lucas, depicting dancer Michael Clark
The mainline menswear collection is due to show as part of London Collections: Men for the first time next season in January
ADDRESS
9 Savile Row
London W1
-
Audi launches AUDI, a China-only sub-brand, with a handsome new EV conceptThe AUDI E previews a new range of China-specific electric vehicles from the German carmaker’s new local sub-brand
-
Inside Izza Marrakech: A new riad where art and bohemian luxury meetHonouring the late Bill Willis’ hedonistic style, Izza Marrakech fuses traditional Moroccan craftsmanship with the best of contemporary art
-
Clocking on: the bedside analogue timepieces that won’t alarm your aestheticWe track down the only tick-tocks that matter, nine traditional alarm clocks that tell the time with minimum fuss and maximum visual impact
-
The Wallpaper* S/S 2025 trend report: ‘A rejection of the derivative and the expected’Wallpaper* fashion features editor Jack Moss unpacks five trends and takeaways from the S/S 2025 shows, which paid ode to individual style and transformed the everyday
-
This season’s womenswear channels freedom and escapeThese S/S 2024 womenswear looks promise an escape from the everyday, and are photographed amid the otherwordly landscapes of the Canary Islands for the March 2024 Style Issue of Wallpaper*
-
Best in shows: Wallpaper* picks S/S 2024’s standout looksAs part of Wallpaper’s Design Awards 2024 issue, we select the winning S/S 2024 runway collections – and their defining looks – at the start of a new season in style
-
Fashion in 2024: everything to look forward toWhat to look forward to in fashion in 2024 (so far), from an intriguing Met Gala theme to a blockbuster Apple TV+ drama on Christian Dior and his post-war fashion milieu
-
Unconventional men’s tailoring to make an impression this winterThis winter’s men’s tailoring is defined by razor-sharp reinterpretations of classic silhouettes, designed to make you stand out over a celebratory season ahead
-
Inside the Design Museum exhibition celebrating 30 years of energetic, rebellious London fashionAs London Fashion Week arrives, here’s our insider’s tour of ‘Rebel: 30 Years of London Fashion’ at the Design Museum, which celebrates the British Fashion Council’s career-starting Newgen scheme
-
Alexander McQueen’s Sarah Burton: ‘New York is a creative city, I wanted to honour that’As she brings her latest collection for Alexander McQueen to New York’s Brooklyn neighbourhood, creative director Sarah Burton shares a deep connection with the ‘exciting, creative, fast’ city
-
Alexander McQueen announces education initiative in east LondonAlexander McQueen will financially and creatively support A Team Arts Education, a community organisation based in London’s Tower Hamlets that works to encourage young people to enter the arts
