Barneys is returning home. The New York luxury retailer has opened a new downtown flagship location on 7th Avenue, between 16th Street and 17th Street – the very block in Chelsea where the company started in 1923, and kept a presence until the late 1990s.
Barneys tapped New York firm Steven Harris Architects to oversee the design, continuing a partnership founded in 2012 when the company was tasked with renovating the store's Madison Avenue and Beverly Hills locations. Lalire March Architects serve as the project’s executive architecture practice.
Outside the store, a 170-ft stainless steel marquee runs along the 7th Avenue façade and around the corner onto the 16th Street side, with two feature windows that will serve as prime staging opportunities for Barneys’ renowned window displays.
Shifting inside, and a stunning white spiral staircase in the atrium serves as the space's centrepiece, connecting the foundation level to the third floor. The lauded, late American abstract and minimalist artists (respectively) Agnes Martin and Fred Sandback serve as inspiration for the mirrored vertical, horizontal and diagonal lines that make up the atrium's abstract design.
'The store is completely unique compared to any other store downtown. It is subtle but inordinately luxurious,' explains architect Steven Harris. 'We wanted to create a calm and tranquil environment with a neutral, but richly varied, colour palette that truly highlights the merchandise.'
The store will carry labels like Acne Studios, Saint Laurent and Givenchy, and will feature capsule collections by Valentino, Alexander Wang, Elder Statesman and Sidney Garber in the coming months (as well as factoring state-of-the-art technology throughout, that will allow customers to source product recommendations and corresponding multimedia content). Blind Barber will have a dedicated alcove space for providing men’s shaves and haircuts; while Freds, an iconic power lunch destination at Barneys' Madison Avenue location, will open its first downtown eatery on the third floor.
New York firm Steven Harris Architects oversaw the striking design, continuing a partnership first initiated in 2012. Pictured: a stunning white spiral staircase in the atrium serves as the space’s centrepiece, connecting the foundation level to the third floor
Freds, an iconic power lunch destination at Barneys’ Madison Avenue location, has also migrated and will open its first downtown eatery on the third floor
’The store is completely unique compared to any other store downtown,’ explains Harris of the new flagship’s irresistable interior design. ’It is subtle but inordinately luxurious’
The store will carry labels like Acne Studios, Saint Laurent and Givenchy, and will feature capsule collections by Valentino, Alexander Wang, Elder Statesman and Sidney Garber
In addition, Blind Barber will have a dedicated alcove space for men’s shaves and haircuts, while prime staging opportunities for Barneys’ renowned window displays come in the form of two feature windows that run along the 7th Avenue façade
INFORMATION
For more information, visit Barneys’ website
Photography: Scott Frances
ADDRESS
Barneys
101 7th Avenue
New York, NY 10011
-
Olfactory Art Keller: the New York gallery exhibiting the smell of vintage perfume, blossoming lilacs and last night’s shameOlfactory Art Keller is a Manhattan-based gallery space dedicated to exhibiting scent as art. Founder Dr Andreas Keller speaks with Lara Johnson-Wheeler about the project, which doesn’t shy away from the ‘unpleasant’
-
Explore a barn conversion with a difference on the Isle of WightGianni Botsford Architects' barn conversion transforms two old farm buildings into an atmospheric residence and artistic retreat, The Old Byre
-
Audi launches AUDI, a China-only sub-brand, with a handsome new EV conceptThe AUDI E previews a new range of China-specific electric vehicles from the German carmaker’s new local sub-brand
-
Olfactory Art Keller: the New York gallery exhibiting the smell of vintage perfume, blossoming lilacs and last night’s shame
Olfactory Art Keller is a Manhattan-based gallery space dedicated to exhibiting scent as art. Founder Dr Andreas Keller speaks with Lara Johnson-Wheeler about the project, which doesn’t shy away from the ‘unpleasant’
-
Kohler plunges into the world of wellness with an ice bath for your homeKohler has teamed up with Remedy Place to design an ice bath for the home, marking the brand’s first move into the wellness space
-
‘Remembering without nostalgia’: Giorgio Armani presents his S/S 2025 collection in New YorkGiorgio Armani returned to New York for his S/S 2025 show, which coincided with the opening of a flagship boutique on Madison Avenue
-
Discothèque perfumes evoke the scent of Tokyo in the year 2000As Discothèque gets ready to launch its first perfume collection, Mary Cleary catches up with the brand’s founders
-
Fashion’s favourite bookstore, Climax, opens a ‘sexy, angry’ New York outpostWallpaper* catches up with Isabella Burley, founder of Climax, as she inaugurates a New York outpost of the cult bookstore and showcases a playful new collaboration with fashion label Chopova Lowena
-
Henry Zankov is the knitwear non-conformist making fashion’s favourite sweaters‘It's about pushing the boundaries of what knitwear can be,’ says Henry Zankov, whose exuberant New York-based label is already beloved by fashion insiders
-
New York Fashion Week S/S 2025 highlights: Tory Burch to Michael KorsWallpaper* fashion features editor Jack Moss selects the best of New York Fashion Week S/S 2025 in our ongoing round-up, from a reinvention of sportswear at Tory Burch to Michael Kors’ Italian escape
-
What is the future of New York Fashion Week? The city’s independent designers weigh inAs New York Fashion Week begins today, Nicole DeMarco catches up with the city’s rising designers to talk about the positives, pressures and pitfalls of showing at NYFW, and asks: can you still ‘make it’ in New York City?
