Andreas Murkudis opened his first shop in Berlin after 15 years as director of the city’s Museum der Dinge (Museum of Design). It was 2003 and the dawn of the ‘concept store’ – a haloed interior that took the austere minimalism of the nineties and warmed it up with a dash of millennial optimism. And, for some, that confidence paid off. He has since opened another five stores across Germany, each reflective of his rigorous taste. ‘I’m a bad sales person, so I thought I needed to sell things I loved. It has always been a mix of things that interested me and this is still true today,’ Murkudis says.
In 2011, his main store moved from Mitte into the former Tagesspiegel newspaper building on Potsdamer Straße – a vast space that feels both bare yet lavish. ‘My idea is always to have a strong selection and each thing needs its own space to breathe. You know, I don’t like this internet thing. We do it a little bit, but at the end of the day we have more than 8,000 different items and we spend so much time changing the space, that people prefer to come and see it for themselves.’
Birkenstock white, displayed inside Murkudis' store
Right now, the shop is playing host to the first ever Birkenstock Box – a mobile retail concept initiated by the venerated shoe-brand favoured by hippies and hipsters the world over. The site-specific, multi-brand space was designed in collaboration with Gonzalez Haase AAS, who worked with Murkudis on the interior of his store. Over the coming months, it will travel to international destinations such as Kirna Zabête in the Hamptons and Barneys New York.
The Box provides a neutral, balanced and blessedly quiet showcase for merchandise. At Murkudis, the spotlight is on the handmade. The interior is even made up of layers of the Birkenstock’s iconic cork material. At the centre is a modernist structure that mirrors an island draped in leather accessories and fine glassware in the main store. Here the edit focuses on the natural with hand-poured candles by CristaSeya, liquor by Stählemühle and artisanal chic cotton clothes by Roberta Furlanetto and Aspesi. On sale too are limited edition sandals designed by Murkudis’ brother, the fashion designer Kostas Murkudis. The cork sole of the classic Arizona style is moulded in leather, available in forest green or deep navy.
‘I don’t normally like these pop up stores because…I have a store,’ Murkudis smiles, ‘but I had known the team for some time and it sounded like we could do something really special. Birkenstock was really generous throughout.’ Shipping containers are arranged at double height at the front of the store. Connected by an internal staircase and offset, they create a terrace where the upper level retracts, offering a seamless line into the opposite building – a haven of beautiful things. ‘I like how it extends and connects to each other,’ he says. It’s a corker.
The Box is currently on display outside Murkudis’ Berlin store
Murkudis outside his eponymous store, on Potsdamer Straße
The site-specific space was designed in collaboration with Gonzalez Haase AAS, who also worked with Murkudis on the interior of his store
Furniture doubles up as display stand in the compact space
The store provides a neutral and blessedly quiet showcase for merchandise
INFORMATION
The Box is open at Andreas Murkudis, Berlin until 22 July. For more information, visit the Birkenstock website
ADDRESS
Potsdamer Straße 81e
10785 Berlin
Germany
-
A revamped Edinburgh apartment combines Californian-style modernism with modern craftArcher + Braun have transformed an apartment in a historic house with finely tuned contemporary additions and sympathetic attention to detail
-
Formafantasma’s biodiversity-boosting installation in a Perrier Jouët vineyard is cross-pollination at its bestFormafantasma and Perrier Jouët unveil the first project in their ‘Cohabitare’ initiative, ‘not only a work of art but also a contribution to the ecosystem’
-
Gingerbread City: architects sculpt London out of the season's favourite treatUntil December 29 in Chelsea, see London brought to life in a seasonal-appropriate medium by leading architects and designers
-
Why the slipper is set to be this season’s definitive men’s shoeWallpaper* fashion features editor Jack Moss unpacks the rise of the men’s slipper, which looks set to become this season’s most ubiquitous shoe. Plus, five styles to channel the slipper’s louche elegance in your own wardrobe
-
‘There are no shortcuts’: Ten years of Hereu, the cult Spanish shoe brand where craft is front and centreDal Chodha visits Barcelona-based shoe and accessory brand Hereu as it reaches a milestone decade in business
-
Inside John Lobb’s sumptuous new Kyoto store, housed in a traditional wooden ‘machiya’John Lobb’s inviting new Teruhiro Yanagihara-designed Kyoto store is introduced with a series of images starring lauded Japanese director Hirokazu Kore-eda
-
‘Sensuous physicality’: Issey Miyake reveals barefoot sneaker collaboration with New BalanceThe Issey Miyake x New Balance MT10O is based on minimalist running sneakers from the 2010s, designed to replicate the feeling of running barefoot
-
These gravity-defying Santoni heels are a sculptural wonderA closer look at Santoni’s Victoria pumps, which are defined by the architectural rigour of their gently slanted heels – an ode to the heritage footwear brand’s roots in Le Marche, Italy
-
John Lobb’s ‘Cannon’ sneakers are an exercise in minimal designJohn Lobb’s sleek ‘Cannon’ sneakers continue the British heritage shoemaker’s foray into sportier terrain – crafted with all the precision of its classic styles
-
These innovative Dior shoes bridge past, present and futureInspired by an ornate Dior pump from 1962, Maria Grazia Chiuri’s just-released ‘62-22’ shoes give the classic design a futuristic update. Watch how they are made in this special short film
-
Superga’s ‘Artifact’ collection celebrates over 100 years of craftDesigned by Teppei Sugaya, the ‘Artifact’ collection by Superga explores the Italian shoe brand’s historic archive, with each launch arriving with a film celebrating artisans and hand-craft around the world
