Chanel had the concept of playing house in mind when conceiving the interior design of its latest light-flooded 750 sq m boutique in Brompton Cross. The new space is merely a short walk away from its previous South Kensington location (which Italian label MSGM moved into last week), and its new three-storey outpost on the corner of Draycott Avenue and Walton Street has all the statuesque serenity of a townhouse, with several ground floor entrances.
The Parisian maison enlisted long time starchitect collaborator Peter Marino, to conceive its latest plush, art-filled space. Marino is the mind behind a host of the label’s global stores, from its Place Vendôme fine jewellery boutique in Paris, to its New Bond Street space in London, which was restored in 2015. Although lavish, Marino’s latest outpost has a comfortable, residential feeling.
The boutique is populated with soft furnishings in Chanel's signature fabrics.
Behind the completely renovated façade (with a camellia tree and topiary hedge-lined terrace), the boutique’s three floors are imagined in Chanel’s signature black and white colour scheme, with exuberant new accents of pink and blue. Carpets and furnishings in the house’s signature tweeds and gold flecked bouclé lend a tailored texture to the space, and delicate custom-woven window panels created by embroidery specialist Lesage, line windows in a residential and refined interior design touch.
Chanel looked to the 31 rue Cambon apartment home of its founder as inspiration, with an artwork-splashed space that nods to Gabrielle Chanel’s own commitment as an art patron. Jean-Michel Othoniel’s ‘Piece Unique’ (2009), a black murano glass and mirror polished sculpture hangs suspended above the store’s graphic staircase.
Also within the boutique’s interconnecting salons, which host a wide selection of accessories, ready-to-wear, watches and fine jewellery, its lifts and sumptuous changing rooms, feature abstract artworks by Michal Rovner, Erik Lindman and Jason Martin, their black and white hues echoing the iconographic shades of Chanel.
In the ground floor shoe salon, a textured Coromandel lacquered wall (a bespoke commission by Nancy Lorenz), echoes the polished dark wooden surfaces of the boutique, and reflects Gabrielle Chanel’s own passion for collecting Coromandel screens. Upstairs on the first and second floors, Saporiti chairs and antique Louis XV armchairs provide luxurious seating for Chanel customers settling into the haute new South Kensington home of the brand.
The softly furnished space features seating and carpets in silk, wool, tweed and bouclé, which nod to the favoured fabrications of the house
Black and white fixtures nod to the signature shades of the house, and feature alongside custom artworks
The soft furnishings and salon style layout of the boutique lends a residential feeling to the space
A minimalist metal and glass staircase connects the three floors of the space, which are designed as sleek interconnected salons
The store has been designed in the brand's signature black and white, alongside accents of pink and blue
INFORMATION
For more information, visit the Chanel website
ADDRESS
200 Walton Street
Chelsea
London SW3 2JL
-
‘I wanted to create a sanctuary’ – discover a nature-conscious take on Balinese architectureUmah Tsuki by Colvin Haven is an idyllic Balinese family home rooted in the island's crafts culture
-
‘Concrete Dreams’: rethinking Newcastle’s brutalist pastA new project and exhibition at the Farrell Centre in Newcastle revisits the radical urban ideas that changed Tyneside in the 1960s and 1970s
-
Mexican designers show their metal at Gallery Collectional, Dubai‘Unearthing’ at Dubai’s Gallery Collectional sees Ewe Studio designers Manu Bañó and Héctor Esrawe celebrate Mexican craftsmanship with contemporary forms
-
Margot Robbie and Jacob Elordi almost become lovers in Luca Guadagnino’s Chanel No.5 campaign: watch the filmMargot Robbie and Jacob Elordi front the new Chanel No.5 campaign in a film directed by Luca Guadagnino and soundtracked by Daft Punk
-
The breathtaking runway sets of S/S 2025, from beanbag animals to a twisted living roomWallpaper* picks the best runway sets and show spaces of fashion month, which featured Bottega Veneta’s beanbag menagerie, opulence at Saint Laurent, and artist collaborations at Acne Studios and Burberry
-
Why solid soap is the most pleasurable object to bathe withSolid soap provides a tactile bathing experience like no other. Hannah Tindle explores why in the September 2024 Style Issue of Wallpaper*, with soaps by Chanel, Celine, Diptyque, and more, photographed by Sophie Gladstone
-
The best sunscreens for your face, selected by the Wallpaper* beauty editorsThis list of the best sunscreens for your face has been compiled by Wallpaper* editors Mary Cleary and Hannah Tindle, who are highly selective about SPF
-
Inside Karl Lagerfeld’s extraordinary Paris library and bookshop, a haven for the bibliophileWe take an exclusive tour of Karl Lagerfeld’s Paris bookshop and library 7L, which is keeping the legendary fashion designer’s vision alive with a scintillating programme of cultural events
-
Inside the Chanel Open-Sky Laboratory, where 2,000 varieties of camellia flowers bloomThe Chanel Open-Sky Lab at Gaujacq is one of the house’s five sustainable research centres for its beauty and skincare lines. Mary Cleary finds out more from the team who work there
-
Chanel Beauty Summer 2024 is here, with fantasy florals and insect green nailsThe Chanel Beauty Summer 2024 collection by Ammy Drammeh is inspired by a fantasy garden and worn by Lily-Rose Depp in a new campaign
-
Women’s Fashion Week S/S 2025: what to expectNext week sees the arrival of Women’s Fashion Week S/S 2025, with stops in New York, London, Milan and Paris. Here, our comprehensive guide to the month, from Alaïa’s arrival in New York to Alessandro Michele’s Valentino debut
