In the topsy-turvy, altogether surreal world of Viktor & Rolf, store design is anything but homogenised. So for the Dutch duo’s first Parisian store there was always going to be a twist. After all, the now closed Milanese flagship, designed by Siebe Tettero and Sherrie Zwail of SZI DesignSiebe, was fashioned entirely upside down, Alice in Wonderland-style.
Here on the rue Saint-Honoré the dominant material is a monochromatic grey felt, employed with a technique known as ‘ghost architecture’ and executed with neoclassical finesse. Conceived by Pierre Beucler and Jean-Christophe Poggioli of Architecture & Associés, the two-storey, 700 sq m space accommodates ready-to-wear, accessories and fragrance – as well as the designers’ haute couture collection, available on request and an altogether contemporary concept in itself.
ADDRESS
Viktor & Rolf
370 rue Saint-Honoré
Paris 75001
France
-
Mercedes-Benz previews its next-gen people mover with an ultra-luxury EV conceptThe Mercedes-Benz Vision V Concept is an art deco picture palace on wheels, designed to immerse passengers in parallel worlds as they travel
-
Visit this Michelin-star New York restaurant that doubles as an art galleryArtist Mr.StarCity is exhibiting his emotionally charged yet optimistic ‘Bloomers’ portrait series at Frevo, a Greenwich Village hidden haunt
-
Nina Runsdorf brings classic jewellery back to life to mark 20 yearsNew York-based jewellery designer Nina Runsdorf celebrates her eponymous brand’s anniversary with a new jewellery collection, ‘Archive’
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
