In Elie Saab’s first London flagship, architecture agency RDAI has succeeded in striking a balance between restraint and opulence – the kind of elegant abundance the Lebanese designer is known for.
The former neo-classical townhouse on Bruton Street in Mayfair conceals behind its unassuming façade four floors that contain the full Elie Saab range. Ready-to-wear for day, accessories and fragrances take up the ground floor, as cocktail and eveningwear fill the first floor.
Imposing ceilings with elaborate mouldings and gold brass chandeliers bring an aura of grandeur to these spaces, while a wooden fireplace and warm hardwood flooring counterbalance the marble, glass and mirror details that feature throughout.
The fitting rooms’ felted walls and velvet panels add further tactility, while a specially commissioned geometric sculpture made of gold-tone aluminum creates a graphic focal point within the interconnecting stone stairway.
Haute couture and bridal were both given separate floors, reflecting their importance in the fashion house’s universe. The mirrored appointment-only bridal space, accessible via a pristine marble stairwell that leads to the lower ground, is furnished with whimsical Empire-style furniture.
Couture clients have their own private entrance to the second-floor salon, which is suitably luxurious: two spacious reception rooms welcome guests who can try on their bespoke Elie Saab creations in a mohair-covered fitting room.
Ready-to-wear for day, accessories and fragrances take up the ground floor, while cocktail and eveningwear fill the first floor. The fitting rooms’ felted walls and velvet panels foster a subtle tactility
A pristine stone stairwell dominates the elegant townhouse striking a balance between restraint and opulence. The contasting geometric sculpture was created by Ozone for RDAI
INFORMATION
For more information visit Elie Saab’s website
ADDRESS
Elie Saab
24 Bruton Street
W1J 6QQ London
-
How Le Corbusier defined modernismLe Corbusier was not only one of 20th-century architecture's leading figures but also a defining father of modernism, as well as a polarising figure; here, we explore the life and work of an architect who was influential far beyond his field and time
-
For a taste of Greece, head to this playful new restaurant in London’s ChelseaPachamama Group’s latest venture, Bottarga, dishes up taverna flavours in an edgy bistro-style setting
-
Lucy Dacus on her Renaissance-inspired new album cover and intimate museum tourLucy Dacus' fourth album, 'Forever Is A Feeling', is an intimate exploration of love with visuals inspired by the romanticism of classical art
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
