In Elie Saab’s first London flagship, architecture agency RDAI has succeeded in striking a balance between restraint and opulence – the kind of elegant abundance the Lebanese designer is known for.
The former neo-classical townhouse on Bruton Street in Mayfair conceals behind its unassuming façade four floors that contain the full Elie Saab range. Ready-to-wear for day, accessories and fragrances take up the ground floor, as cocktail and eveningwear fill the first floor.
Imposing ceilings with elaborate mouldings and gold brass chandeliers bring an aura of grandeur to these spaces, while a wooden fireplace and warm hardwood flooring counterbalance the marble, glass and mirror details that feature throughout.
The fitting rooms’ felted walls and velvet panels add further tactility, while a specially commissioned geometric sculpture made of gold-tone aluminum creates a graphic focal point within the interconnecting stone stairway.
Haute couture and bridal were both given separate floors, reflecting their importance in the fashion house’s universe. The mirrored appointment-only bridal space, accessible via a pristine marble stairwell that leads to the lower ground, is furnished with whimsical Empire-style furniture.
Couture clients have their own private entrance to the second-floor salon, which is suitably luxurious: two spacious reception rooms welcome guests who can try on their bespoke Elie Saab creations in a mohair-covered fitting room.
Ready-to-wear for day, accessories and fragrances take up the ground floor, while cocktail and eveningwear fill the first floor. The fitting rooms’ felted walls and velvet panels foster a subtle tactility
A pristine stone stairwell dominates the elegant townhouse striking a balance between restraint and opulence. The contasting geometric sculpture was created by Ozone for RDAI
INFORMATION
For more information visit Elie Saab’s website
ADDRESS
Elie Saab
24 Bruton Street
W1J 6QQ London
-
A celestial New York exhibition showcases Roman and Williams’ mastery of lightingLauded design studio Roman and Williams is exhibiting 100 variations of its lighting ‘family tree’ inside a historic Tribeca space
-
‘He immortalised the birth of the supermodel’: inside Dior’s career-spanning retrospective of photographer Peter LindberghOlivier Flaviano, curator and head of Paris’ La Galerie Dior, talks us through a new Peter Lindbergh retrospective, which celebrates the seminal German photographer’s longtime relationship with the French house
-
Take a bite: Laila Gohar and The Luxury Collection’s ‘Cakes & Candles’ are a sweet treat for the sensesLaila Gohar’s six cake-inspired candles draw on The Luxury Collection’s hotels around the world – where guests can enjoy matching edible confections
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
