Prada S/S 2017

Miuccia Prada plucked right from her in-house Prada Sport line to create a show that was saturated with travel-ready, athletically-tinged leisurewear

4 models stood together in a studio wearing brightly coloured clothing
(Image credit: Jason Lloyd-Evans)

Mood board: Miuccia Prada plucked right from her own backyard – her in-house Prada Sport line – to create a runway show that was literally saturated with travel-ready, athletically-tinged leisurewear. The models, wearing techno leggings and billowing silk anoraks, were strapped into huge camping packs brimming with fashion camping bootie. They hiked up a metal grate runway like new urban travellers scaling the streets or wanderlust kids looking for the next all night rave in the desert.

Best in show: Prada invented the original fashion backpack in the 1990s so it was a thrill to see it resurface in a new 21st century guise. The original version's discreet black nylon morphed this season into a maximalist, multi print, multi pocketed fashion backpack brimming with sweaters, goods and shoes that dangled off the back. 

Finishing touches: The models came so fully loaded with accessories that they looked somewhere between a bag lady, and a mountaineer scaling a Nepalese cliff with 2 weeks worth of supplies. Some of the best extras were plastic orange shower sandals or Tevas worn with socks, which miraculously looked great with everything, multicoloured surf booties and elastic headbands that held back the model's ratty braided hair.

Group of models stood together in a studio

(Image credit: Jason Lloyd-Evans)

2 male models wearing cowboy hats pose for the camera in busy room

(Image credit: Jason Lloyd-Evans)

3 female models wearing brightly coloured boiler suits

(Image credit: Jason Lloyd-Evans)

2 models in plaid clothing posing for the camera

(Image credit: Jason Lloyd-Evans)

2 models in brightly coloured clothing & accessories

(Image credit: Jason Lloyd-Evans)

Female models wearing a variety of colourful accessories line up

(Image credit: Jason Lloyd-Evans)

3 models in dark clothing pose for the camera

(Image credit: Jason Lloyd-Evans)

2 models in raincoats & hats stood in a studio

(Image credit: Jason Lloyd-Evans)

Group of models in colourful clothing & accessories line up for runway

(Image credit: Jason Lloyd-Evans)

4 models in colourful clothing standing in a studio

(Image credit: Jason Lloyd-Evans)

3 male models in dark clothing & hats

(Image credit: Jason Lloyd-Evans)

Group of male models wearing long jackets & matching trousers

(Image credit: Jason Lloyd-Evans)

INFORMATION

Photography: Jason Lloyd-Evans

JJ Martin

Read more
Prada A/W 2025 menswear runway show set featuring scaffolding and patterned carpet
Prada’s monumental scaffolding show set was an ‘exploration of contrasts’
Miu Miu A/W 2025 best runway sets show spaces
Unpacking A/W 2025’s best runway sets, which captured a mood of longing and escape
S/S 2025 best fashion looks and trends
Trompe l’oeil, transparency, spiralling silhouettes: these looks capture S/S 2025’s definitive trends
Zegna show at Milan Fashion Week Mens A/W 2025
Milan Fashion Week Men’s A/W 2025 highlights: Prada to Zegna
Prada A/W 2025 runway at Milan Fashion Week A/W 2025
Milan Fashion Week A/W 2025 highlights: Prada to Giorgio Armani
Prada A/W 2025 menswear show at A/W 2025 Menswear Month
The Wallpaper* A/W 2025 menswear trend report
Latest in Fashion & Beauty Events
Everything Must Change Sharna Osbourne Martine Rose Sadie Coles Film Exhibition
Martine Rose’s first gallery show celebrates the radical queer energy of Bronski Beat
Pharrell Williams takes bow at Louis Vuitton at Paris Fashion Week Men’s S/S 2025
Met Gala 2025 and ‘Superfine: Tailoring Black Style’ exhibition: everything we know so far
Vuitton Listing Image
Inside Louis Vuitton’s Murakami London pop-up, a colourful cartoon wonderland with one-of-a-kind café
Tatras Tokyo Ginza Store Interiors
Japanese outerwear label Tatras’ expansive new Tokyo store finds ‘beauty in contrast’
A-POC ABLE Issey Miyake fashion looks
Get to know Issey Miyake’s innovative A-POC ABLE line as it arrives in the UK
John Lobb Saint Crepin Brogue Shoes
These limited-edition John Lobb brogues pay ode to the patron saint of shoemaking
Latest in Feature
the toteme store in China by herzog & de meuron
Bold, geometric minimalism rules at Toteme’s new store by Herzog & de Meuron in China
lo scoglio byron bay review
Wallpaper* checks in at Lo Scoglio: an Australian vacation rental with regenerative principles
zaha hadid architects future projects
The upcoming Zaha Hadid Architects projects set to transform the horizon
black and white image of kitchen
‘La Cocina’: the kitchen is a chaotic melting pot of contemporary culture in Alonso Ruizpalacios’ new film
lean lui guide to hong kong
A local’s guide to Hong Kong, by photographer Lean Lui
people at watch show
What can we expect from Watches and Wonders 2025?