The name is synonymous with Britain's most famous wet-weather Wellingtons, to the point where the brand is often substituted for the article. In fact, there aren't many home-county residences that don't have a permanent line-up of Hunters next to their front doors; a legacy that the brand's new creative director Alasdhair Willis was only too aware of going into his first catwalk presentation for A/W 2014. In the basement of the University of Westminster, the former Wallpaper* alumni, set the scene with a waterlogged runway, complete with semi-submerged Birch trees. The message was immediately clear, if we'd worn our Hunters, we could have splashed straight to our seats, rather than waiting to be ushered over bridges. But then that was part of Wills' first task: to avoid alienating the heritage brand's past, while mapping out its global future. After all, Willis is catering to both the farm owners, as well as the Primrose Hill weekend ramblers. And so he began by elevating the iconic welly into a heeled boot, and then championing the brand's pioneering spirit with a re-mastered outerwear expedition starting with festival-ready waterproof anoraks, and moving through rubberised trenches, toggle-fastened Paddington Bear coats, quilted hunting jackets, scuba bombers, and flap-pocketed utility jackets to silver après-ski puffers. The show was an all-weather adventure in high-tech fabrications and British wit (thanks to pom-pom balaclavas), and was perfectly timed considering much of England is currently under water. Extending the sentiment, the finale looks then fittingly faded back into the wooded environment behind a mesh screen. It was the perfect metaphor for a brand that has kept man, and country, moving - no matter the weather extremes - for well over the past 150 years.
-
ICON 4x4 goes EV, giving their classic Bronco-based restomod an electric twistThe EV Bronco is ICON 4x4’s first foray into electrifying its range of bespoke vintage off-roaders and SUVs
-
‘Dressed to Impress’ captures the vivid world of everyday fashion in the 1950s and 1960sA new photography book from The Anonymous Project showcases its subjects when they’re dressed for best, posing for events and celebrations unknown
-
Inside Camperlab’s Harry Nuriev-designed Paris store, a dramatic exercise in contrastThe Crosby Studios founder tells Wallpaper* the story behind his new store design for Mallorcan shoe brand Camperlab, which centres on an interplay between ‘crushed concrete’ and gleaming industrial design
-
Inside Louis Vuitton’s Murakami London pop-up, a colourful cartoon wonderland with one-of-a-kind caféWallpaper* takes a tour of the Louis Vuitton x Murakami pop-up in London’s Soho, which celebrates the launch of a new ‘re-edition’ accessories collection spanning the greatest hits from the Japanese artist’s long-running collaboration with the house
-
Get to know Issey Miyake’s innovative A-POC ABLE line as it arrives in the UKAs A-POC ABLE Issey Miyake launches in London this week, designer Yoshiyuki Miyamae gives Wallpaper* the lowdown on the experimental Issey Miyake offshoot
-
Margaret Howell London Fashion Week Women's S/S 2019 -
London Fashion Week S/S 2023: Ahluwalia to Martine RoseThough slimmed-down, London Fashion Week nonetheless provided the moments of creative expression the city is known for – from Ahluwalia’s ode to Africa to Martine Rose’s much-anticipated runway return
-
Discover these fashion brands at London Craft WeekDuring London Craft Week, fashion brands including Smythson, Bally and Serapian are hosting events across the capital
-
Nicholas Daley's multicultural roots celebrated in London -
V&A spotlights the sartorial and social significance of the kimonoFor the latest endeavour of London's Victoria and Albert Museum, Kimono: Kyoto to Catwalk explores the evolution of the iconic Japanese garment
-
Erdem A/W 2020 London Fashion Week Women's
