Gucci A/W 2014
Frida Giannini's sharply drawn, reductivist collection borrowed liberally from the 1960s

The first clue to Frida Giannini's new pared-down aesthetic this season came in the form of her usual Milan show space, which had been coated in an unusually brilliant white. The clean walls and runway underfoot made for a rousing canvas from which her sharply drawn, reductivist collection popped. Giannini's silhouettes were borrowed liberally from the 1960s and centered around Mod-like skinny pants (including a jean) and mini skirt dresses with sharp A-line cuts. The latter were beautifully rendered in dusty shades of sage, mustard and rose with sleeveless leather panelled tops and matching crepe skirts. The new cropped lengths allowed Giannini to play with low, block-heeled knee boots brandished with Gucci's famous horsebit hardware, a metal game that was later played across dress fronts. The boots, like the rest of the breezy sportswear inflected collection, were made not just for walking but also conveniently for sitting, standing, running, dancing and all the other activity sensible women do every day. It's refreshing to see Giannini go back to her levelheaded, feminine roots - to the simplicity, in fact, of her very first collections for Gucci. A clean, no-nonsense womanly aesthetic suits this designer. It allows for the occasional frippery, like Mongolian fur, shaggy goat hair and shaved mink, all in shades of powder pink, to be swallowed as easily and pleasantly as a gumdrop.
Photography: Jason Lloyd-Evans
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
JJ Martin
-
Step inside this Upper East Side jewel box apartment
This radiant Lexington Avenue home is a harbinger of good things for the Upper East Side, and the latest focus of The Inside Story, our series spotlighting intriguing and innovative interior design
By Anna Solomon Published
-
A new hilltop California home is rooted in the landscape and celebrates views of nature
WOJR's California home House of Horns is a meticulously planned modern villa that seeps into its surrounding landscape through a series of sculptural courtyards
By Jonathan Bell Published
-
Is a tiny tattoo the best holiday souvenir? Kimpton Hotels think so
In partnership with Tiny Zaps, Kimpton Hotels is bringing city-inspired tattoo pop-ups to five U.S. locations
By Sofia de la Cruz Published
-
Alessandro Michele to exit his role as creative director of Gucci
Italian house Gucci has confirmed Alessandro Michele will leave after a seven-year tenure in which his eclectic aesthetic has proved a critical and commercial success
By Jack Moss Last updated
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
By Jack Moss Last updated
-
Milan Fashion Week A/W 2022: Prada to Bottega Veneta
In this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
By Scarlett Conlon Last updated
-
Gucci Love Parade LA to Bottega Veneta in Detroit: American fashion must-sees
Grab your headscarf, sunglasses and driving shoes as we take a stylish road trip around the USA, where cities including Atlanta, San Francisco, Los Angeles and Detroit are dialling up their fashion focus with events, activations and runway shows
By Laura Hawkins Last updated
-
Step inside a Gucci campaign in Florence
Gucci Garden ‘Archetypes' exhibition brings to life 15 of Alessandro Michele's most iconic advertising campaigns for the Florentine brand
By Scarlett Conlon Last updated
-
A decade of fashion show history in pictures
British photographer Jason Lloyd Evans shares his favourite backstage images, from the runway shows of Dolce & Gabbana, Chanel, Armani, Proenza Schouler, Versace and more
By Jason Lloyd-Evans - Photography Last updated
-
Gucci's Seoul show considers radical perspectives on ‘otherness’
The fashion label sponsors ‘No Space, Just a Place, which invites guests to consider radical perspectives on ‘otherness’, led by Tunisian-born curator Myriam Ben Salah
By Andy St Louis Last updated
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated