Max Mara A/W 2014
Max Mara is one of those trusted Italian brands that never lets us down, nor the teeming throng of shoppers that pass through its 2,300 stores each year. With deep roots in no-nonsense outerwear, we always get a perfectly cut camel hair coat, or a well-proportioned tweed tailleur. This season we got all that plus a whole lot more as Max Mara strode confidently down a route filled with unexpected twists and applauding turns.The collection was based on the brand's trusted wools, tweeds and cashmere but new voluminous, elongated silhouettes and patchwork constructions shifted the eye completely. The fronts of cocoon-like coats, wool column skirts and mohair sweaters, for example, were conceived in mannish wools, while the backs revealed gilded gold crocodile embossed panels. The mix of opulence and sobriety was perfectly judged and was threaded throughout the collection in low-heeled gold booties and collars on coats. There was plenty of covetable outerwear here, especially the wool panelled puffer coats and mushrooming shaved shearling coats printed in two-tone check patterns. Max Mara completed this beautifully conceived collection with the new evening suit cut from ultra-fine wools on the front and daring edgy PVC from behind.
Photography: Jason Lloyd-Evans
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
JJ Martin
-
Year in review: top 10 furniture launches of 2024, as selected by Wallpaper* global design director Hugo Macdonald
The furniture launches that wowed global design director Hugo Macdonald this year
By Hugo Macdonald Published
-
Unboxing beauty products from 2024, as seen on the pages of Wallpaper*
Wallpaper's 2024 beauty picks included Chanel lipstick, Bottega Veneta perfume and solid soap from the likes of Aesop, Celine, Diptyque, Hermès and Sisley
By Hannah Tindle Published
-
The cosiest alpine retreats to book in Europe
Browse the Wallpaper* edit of European alpine retreats where to fully embrace the ski season
By Nicola Leigh Stewart Published