Boss A/W 2014

4 female models in dark office-style clothing
Photography: Jason Lloyd-Evans
(Image credit: Jason Lloyd-Evans)

Jason Wu's inaugural turn as artistic director of Hugo Boss saw the no-nonsense German label morph into a style-savvy butterfly. The brand's new incarnation was an intelligent fusion of the house's DNA and Wu's touch for delicate femininity. Crisp tailoring and the use of heavier menswear fabrics was balanced with nipped-in waists and more womanly silhouettes. Minimalist dresses laser cut from wafts of silk, boasted sheer architectural panels reminiscent of Bauhaus architecture. Deconstructed plaid patterns adorning pencil skirts and shift dresses also enhanced the collection's overall linearity. Wu demonstrated a particularly keen understanding of the needs of today's woman with details like deconstructing power dresses into two piece separates and adding dramatic backless details to more conservative pieces. Modern and exciting, Hugo Boss is forging a whole new path.

2 female models in suits, carrying briefcase bags

(Image credit: Jason Lloyd-Evans)

Female models talking & lining up for runway

(Image credit: Jason Lloyd-Evans)

Female models pose for the camera in long monochrome outfits

(Image credit: Jason Lloyd-Evans)

2 groups of female models wearing smart dark clothing & lining up

(Image credit: Jason Lloyd-Evans)

Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.

Read more
Fendi S/S 2025 at Milan Fashion Week S/S 2025
Women’s Fashion Week A/W 2025: what to expect
AW25 Runway Trends Takeaways
The Wallpaper* A/W 2025 trend report: raw glamour, waistlines and an animal instinct
Prada A/W 2025 menswear show at A/W 2025 Menswear Month
The Wallpaper* A/W 2025 menswear trend report
Wallpaper* Design Awards 2025 Winners S/S 2025 Hodakova
Wallpaper* Design Awards 2025: our fashion winners harness ‘the power of wow’
Thom Browne A:W 2025 at New York Fashion Week A:W 2025
New York Fashion Week A/W 2025 highlights: Tory Burch to Thom Browne
Wallpaper* March 2025 Style Issue covers
Embrace fashion’s eclectic new era with the Wallpaper* Style Issue, on sale now
Latest in Fashion & Beauty Events
Everything Must Change Sharna Osbourne Martine Rose Sadie Coles Film Exhibition
Martine Rose’s first gallery show celebrates the radical queer energy of Bronski Beat
Pharrell Williams takes bow at Louis Vuitton at Paris Fashion Week Men’s S/S 2025
Met Gala 2025 and ‘Superfine: Tailoring Black Style’ exhibition: everything we know so far
Vuitton Listing Image
Inside Louis Vuitton’s Murakami London pop-up, a colourful cartoon wonderland with one-of-a-kind café
Tatras Tokyo Ginza Store Interiors
Japanese outerwear label Tatras’ expansive new Tokyo store finds ‘beauty in contrast’
A-POC ABLE Issey Miyake fashion looks
Get to know Issey Miyake’s innovative A-POC ABLE line as it arrives in the UK
John Lobb Saint Crepin Brogue Shoes
These limited-edition John Lobb brogues pay ode to the patron saint of shoemaking
Latest in Feature
the toteme store in China by herzog & de meuron
Bold, geometric minimalism rules at Toteme’s new store by Herzog & de Meuron in China
zaha hadid architects future projects
The upcoming Zaha Hadid Architects projects set to transform the horizon
black and white image of kitchen
‘La Cocina’: the kitchen is a chaotic melting pot of contemporary culture in Alonso Ruizpalacios’ new film
lean lui guide to hong kong
A local’s guide to Hong Kong, by photographer Lean Lui
people at watch show
What can we expect from Watches and Wonders 2025?
Perfume Genius Glory album artwork
Inside the visual universe of Perfume Genius