Scene setting: With an up tempo soundtrack of Kate Bush’s Running up that Hill, Sportmax were on track for A/W 2017, imagining a white athletic-focused runway covered with black arrows and running field lines.
Mood board: Sportmax’s athletic theme, an intrinsic component to the Italian sportswear brand, was echoed throughout the collection, in slogan-focused prints and knits emblazoned with go-faster phrases like ‘Ready Steady Run’. A collection conceived in elegant navy, white, black, and with flashes of orange, zip-detail nylon came in the form of tapered trousers and parkas, denim-inspired felt jackets were boxy and oversized and the waists of black-and-white panelled dresses cinched with metal rock-climbing clips.
Best in show: Renowned for its knitwear, more enduring pieces included a black ribbed jumper with ballooning architectural sleeves, and a black and white panelled polo-neck with a huge folding collar.
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Milan Fashion Week Men’s S/S 2023: Fendi to PradaFrom Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
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The filmic vision of Paris’ virtual men’s fashion weekTake an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
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