Proenza Schouler A/W 2017

Jack McCollough and Lazaro Hernandez present their final New York-based runway show

A farewell party for one of New York’s preeminent fashion labels before it moves to Paris to join the couture schedule.
Proenza Schouler A/W 2017.
(Image credit: Jason Lloyd-Evans)

Mood board: The fashion show for Proenza Schouler’s A/W 2017 collection doubled as a farewell party for one of New York’s preeminent fashion labels before it moves to Paris to join the couture schedule. Jack McCollough and Lazaro Hernandez, the duo behind the brand, presented their first runway show in 2003, and the Proenza Schouler sporty logo zip-pulls that featured on the outerwear in their A/W 2017 collection, acted as a marker of the brand’s America-based history.
 
Best in show:
An asymmetric sequinned dress in layered fuchsia, gold and black with cut-out details, exuded everything about the New York state of mind that Proenza Schouler has embodied over the years. It was cool, sexy and confident. Another look, an ankle-length white pleated-skirt with black detailing, paired with a one-shoulder abstract print t-shirt was elegant and edgy all at once.
 
Finishing touches: The streamer-like zipper pulls on both jackets and handbags which experimented with a spliced version of the Proenza Schouler logo. Tube like shapes also coiled around the arms and wrists, serving as unusual bracelets.

An asymmetric sequinned dress in layered fuchsia

Proenza Schouler A/W 2017.

(Image credit: Jason Lloyd-Evans)

The streamer-like zipper pulls on both jackets and handbags which experimented with a spliced version of the Proenza Schouler logo.

Proenza Schouler A/W 2017. 

(Image credit: Jason Lloyd-Evans)

Tube like shapes also coiled around the arms and wrists, serving as unusual bracelets.

Proenza Schouler A/W 2017.

(Image credit: Jason Lloyd-Evans)

Ann Binlot is a Brooklyn-based freelance writer who covers art, fashion, design, architecture, food, and travel for publications like Wallpaper*, the Wall Street Journal, and Monocle. She is also editor-at-large at Document Journal and Family Style magazines.

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