Eudon Choi A/W 2018
The designer takes inspiration from the rugged coastline of St Ives for his latest collection.

Mood board: Last summer, Eudon Choi travelled to St Ives in Cornwall, and was not only enamoured by the raw beauty of the coastal town, but also its rich artistic legacy. ‘It’s such an interesting place with such an interesting history,’ said the Korean-born, London-based designer after his show. Choi was particularly fascinated by creative pioneers Christopher Wood, Ben Nicholson and Alfred Wallis, who were at the epicentre of the modernist movement in Cornwall during the 1920s. His A/W 2018 collection explored the relationship these artists had with their environment, touching on elements such as the famous Cornish light (still much admired today) and the rugged tools and textures of the fishing trade.
Sound bite: ‘I started off by looking at the Cornish fishing trade and that led me to discover these artists’ work. I particularly love Alfred Wallis’ paintings, his naive application of primary color and texture really inspired me this season.’
Best in show: Choi originally trained as a menswear designer in Seoul, and his exemplary tailoring skills were apparent in the sleek suiting that featured throughout the show. In fact, the deconstructed shirts and vibrant wide-leg trouser-suits were among the strongest looks in the collection. Elsewhere, a collaboration with famed milliner Noel Stewart led to the creation of glossy sou’westers, which gave fisherman knit jumpers, drawstring trousers and soft trench coats a playful, off-beat feel.
Eudon Choi A/W 2018.
Eudon Choi A/W 2018.
Eudon Choi A/W 2018.
Eudon Choi A/W 2018.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Meet the Turner Prize 2025 shortlisted artists
Nnena Kalu, Rene Matić, Mohammed Sami and Zadie Xa are in the running for the Turner Prize 2025 – here they are with their work
By Hannah Silver
-
Take a rare chance to see the astonishing Ringier Collection of artworks in Düsseldorf
From Barbara Kruger to Sylvie Fleury: publishing mogul Michael Ringier opens his private art collection to the public, sharing 500 works, and tells us what makes great art
By Harriet Quick
-
Willo Perron on his sound-inspired collaboration with Vans at Milan Design Week: ‘does frequency have an architecture?’
Launching Vans’ Old Skool 36 FM sneaker, the Willo Perron-designed installation at Milan Design Week 2025 was inspired by the invisible architecture of sound
By Simon Mills
-
Inside Louis Vuitton’s Murakami London pop-up, a colourful cartoon wonderland with one-of-a-kind café
Wallpaper* takes a tour of the Louis Vuitton x Murakami pop-up in London’s Soho, which celebrates the launch of a new ‘re-edition’ accessories collection spanning the greatest hits from the Japanese artist’s long-running collaboration with the house
By Jack Moss
-
Get to know Issey Miyake’s innovative A-POC ABLE line as it arrives in the UK
As A-POC ABLE Issey Miyake launches in London this week, designer Yoshiyuki Miyamae gives Wallpaper* the lowdown on the experimental Issey Miyake offshoot
By Jack Moss
-
Margaret Howell London Fashion Week Women's S/S 2019
By Dal Chodha
-
London Fashion Week S/S 2023: Ahluwalia to Martine Rose
Though slimmed-down, London Fashion Week nonetheless provided the moments of creative expression the city is known for – from Ahluwalia’s ode to Africa to Martine Rose’s much-anticipated runway return
By Jack Moss
-
Discover these fashion brands at London Craft Week
During London Craft Week, fashion brands including Smythson, Bally and Serapian are hosting events across the capital
By Hannah Silver
-
Nicholas Daley's multicultural roots celebrated in London
By Laura Hawkins
-
V&A spotlights the sartorial and social significance of the kimono
For the latest endeavour of London's Victoria and Albert Museum, Kimono: Kyoto to Catwalk explores the evolution of the iconic Japanese garment
By Grace Cook
-
Erdem A/W 2020 London Fashion Week Women's
By Laura Hawkins