Mood board: In 2018, the boundaries between the boardroom and our out of office hours have become blurred. With the concepts of agile working, shared workspaces and the conservatism around executive dressing finally being challenged, what we wear to work on a day to day basis has become more fluid. Max Mara celebrated this notion in the brand’s A/W 2018 show — it’s a label synonymous with strong working women, and the brand’s camel coats have long been a staple of executive chic. With a runway show set to the screaming sounds of Siouxsie and the Banshees and The Creatures, this was a collection of elegant rebellion, featuring leopard print and leather, punky checks and fringing. There were World’s End worthy punky pencil skirts, layered with skinny trousers and dangling suspenders, sexy ruched dresses in clingy pinstripe and picnic blanket-like long plaid skirts. Wares for a working woman who’s fighting back.
Best in show: A Max Mara coat is the top of a lot of women’s wishlists, and here there were plenty for her shopping basket. The classic camel style came updated with swathes of rodeo fringing. There were also long tuxedo jackets, a teddy bear-fur coat in candyfloss pink or a soft leopard print trenchcoat, all essentials for earning styling points in the boardroom.
Finishing touches: Long evening gloves in leather had an elegant yet punk sensibility, while model’s messy up-do’s were cinched with twinkling ‘M’ motif diamante hair clips, their eyes lined with lashings of black kohl or covered with cabaret-style cat eye sunglasses. Meow!
Max Mara A/W 2018.
-
All-In is the Paris-based label making full-force fashion for main character dressingPart of our monthly Uprising series, Wallpaper* meets Benjamin Barron and Bror August Vestbø of All-In, the LVMH Prize-nominated label which bases its collections on a riotous cast of characters – real and imagined
-
Maserati joins forces with Giorgetti for a turbo-charged relationshipAnnouncing their marriage during Milan Design Week, the brands unveiled a collection, a car and a long term commitment
-
Through an innovative new training program, Poltrona Frau aims to safeguard Italian craftThe heritage furniture manufacturer is training a new generation of leather artisans
-
The story behind Max Mara’s sensual Lisbon resort showDrawing inspiration from the author, intellectual and activist Natália Correia, Ian Griffiths tells Wallpaper* the story behind his sensually minded Max Mara Resort 2023 collection, shown last night in the gardens of Lisbon’s Calouste Gulbenkian Collection
-
Milan Fashion Week Men’s S/S 2023: Fendi to PradaFrom Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega VenetaIn this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
Milan Fashion Week A/W 2021: designers riff on romp and relaxationMilan Fashion Week offered a wardrobe for life after lockdown, by brands including Fendi, Prada, Salvatore Ferragamo, Valentino and Giorgio Armani
-
The filmic vision of Paris’ virtual men’s fashion weekTake an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's -
Bottega Veneta A/W 2020 Milan Fashion Week Women's -
Ports 1961 A/W 2020 Milan Fashion Week Women's
