Moodboard: In a stark cavernous show space pulsating with the beat of techno music, Sportmax’s models stormed the catwalk in pieces that defied categorisation or occasion. The Sportmax woman is insouciant, carefree and energetic, pairing her pieces on the go. For A/W 2018 she wears colourful Alpine knits with cropped puffer jackets and stompy Chelsea boots, performance wear with plaid trousers, a pleated skirt with BMX gloves and a surf top. Easy breezy Italian chic.
Best in show: In a mélange of styles, a striped dress came with a corset-tied neckline – a blend of sports and bohemia. Elsewhere, a nipped-in plaid jacket was finished with distinct block panels of colour, while a sequined sweater and matching tube skirt made for pared-back party wear.
Finishing touches: An array of leather bum bags and phone holders which hung from the neck, had all the hands-free ease the Sportmax woman wants. Thick motorcross gloves and aviator shades had adventurous outdoor’s appeal.
Sportmax A/W 2018
-
All-In is the Paris-based label making full-force fashion for main character dressingPart of our monthly Uprising series, Wallpaper* meets Benjamin Barron and Bror August Vestbø of All-In, the LVMH Prize-nominated label which bases its collections on a riotous cast of characters – real and imagined
-
Maserati joins forces with Giorgetti for a turbo-charged relationshipAnnouncing their marriage during Milan Design Week, the brands unveiled a collection, a car and a long term commitment
-
Through an innovative new training program, Poltrona Frau aims to safeguard Italian craftThe heritage furniture manufacturer is training a new generation of leather artisans
-
Milan Fashion Week Men’s S/S 2023: Fendi to PradaFrom Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega VenetaIn this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
The filmic vision of Paris’ virtual men’s fashion weekTake an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's -
Bottega Veneta A/W 2020 Milan Fashion Week Women's -
Ports 1961 A/W 2020 Milan Fashion Week Women's -
BOSS A/W 2020 Milan Fashion Week Women's -
Dolce & Gabbana A/W 2020 Milan Fashion Week Women's
