Molly Goddard A/W 2020 London Fashion Week Women's
Mood board: Goddard has firmly set the pulse for what ebuillent, creative women are wearing across the globe, and for A/W 2020 her inspiration came in the form of a Nineties photograph of her toddler self and her father shot for Japanese street fashion magazine Fruits on Portobello Market. Thrifting sensibilities bear parallels with Goddard’s irreverent mix and match aesthetic, which for A/W 2020 saw her signature voluminous designs in acid hued tulle and camouflage taffeta layered with Fair Isle knit cardigans, puckered knitwear and beanies with jolly taffeta bows. ‘It’s how me and the people I work with and hang out with wear clothes,’ Goddard said backstage. Goddard’s family is integral to her ever-evolving label (her mother Sarah Edwards works on its show sets, and her sister Alice styles her collection), and for A/W 2020 she attributed the punky creepers and mohair jumpers featured in offering to ‘what my mum and dad used to wear.’
Scene setting: Goddard’s girls aren’t fussy with their frou frou; they know how to have fun. Cue the brand’s A/W 2020 catwalk set up at Central Hall Westminster, which was lined with elegant dining tables stocked with baskets of bread and white wine. It formed the perfect set up for energy sapped fashion editors entering the venue through the rain and wind of Storm Denis.
Finishing touches: Goddard has been deftly adding to her offering season after season, and for A/W 2020, she showcased menswear for the first time. Checked suits in icky shades, paired with striped knits and cardigans had Portabello Market punch. ‘I always want to expand’ she added backstage. It’s an ever-enjoyable evolution.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Where Saltie Girl met SweetBoy: how an LA pastry chef and his Boston restaurateur mother accidentally created a family business
The collaboration between foodie duo Kathy and Ben Sidell sprinkles sugar dust over a West Hollywood haunt
By Luciana Bellini Published
-
Wallpaper* checks in at Rwanda’s Wilderness Bisate Reserve: ‘There are few lodges more magical than this’
Located south of Volcanoes National Park, the exclusive Wilderness Bisate Reserve caters equally to sybarites and the gorilla-obsessed
By Chris Schalkx Published
-
Paris Fashion Week Men’s A/W 2025 highlights: Auralee to Louis Vuitton
Paris Fashion Week Men’s A/W 2025 began yesterday with Pharrell Williams’ celebration of a ‘friendship for life’ with streetwear legend Nigo. Reporting from Paris, Wallpaper* fashion features editor Jack Moss picks the best of the week, as it unfolds
By Jack Moss Published
-
These illuminating fashion interviews tell the story of style in 2024
Selected by fashion features editor Jack Moss from the pages of Wallpaper*, these interviews tell the stories behind the designers who have shaped 2024 – from Kim Jones to Tory Burch, Willy Chavarria to Martine Rose
By Jack Moss Published
-
Vans’ West End store turns skatepark, with a 200 sq m travertine ramp
Part store, part community hub, Vans West End in London ramps up its skateboarding credentials with a design by Andrea Caputo Studio
By Simon Mills Published
-
20 years of Dover Street Market’s transporting in-store installations, from giant elephants to soft toys
As Dover Street Market, Rei Kawakubo and Adrian Joffe’s radical London concept store, celebrates its 20th anniversary, we look back at ten of its most colourful installations, crafted alongside Simone Rocha, Jonathan Anderson, Martin Parr and more
By Orla Brennan Published
-
Alaïa’s secret new London café and bookstore is inspired by the art of hosting
Housed on the third floor of Alaïa’s London flagship, the intimate space – inspired by Azzedine Alaïa’s famed hospitality – includes a Violet Cakes bakery and a bookstore by Claire de Rouen
By Jack Moss Published
-
‘Music is in the DNA of the brand’: AV Vattev on creating this year’s loudest accessory
Rising London designer AV Vattev – who has recently outfitted Charli XCX and Troye Sivan for their viral ‘Sweat’ tour – talks about the influence of music on his ‘bold and unapologetic’ collections
By Jack Moss Published
-
APOC’s secret London pop-up is a curiosity shop of weird and wonderful fashion
Offbeat fashion emporium APOC’s London pop-up opens in time for the holiday season, offering the work of more than 70 avant-garde designers – most of which you won’t find elsewhere – in a secret location
By Mary Cleary Published
-
Paul Smith’s Claridge’s Christmas tree is a playful slice of ‘countryside in the centre of London’
Sir Paul Smith is the latest in a long line of fashion designers to curate the iconic Claridge’s Christmas tree. Here, he talks to Wallpaper* about the inspiration behind the tree, which features bird boxes and wooden animals
By Jack Moss Published
-
Tour Jacquemus’ new store, a serene Mediterranean escape in central London
Simon Porte Jacquemus has united with OMA on his latest store – a Meditteranean-inspired bolthole on London’s New Bond Street. Here, they talk Wallpaper* through the transporting space
By Jack Moss Published