MSGM A/W 2020 Milan Fashion Week Women's

Scene setting: Guests entered a cavernous industrial space swathed in darkness. A bold purple carpet lined the catwalk and guests sat on rows of Perspex chairs. For MSGM’s men’s show in June, Massimo Giorgetti teamed up with Italian master of horror Dario Argento, and for women’s he also collaborated with the director, a partnership signaled by the soundtrack to his 1977 masterpiece Suspiria.
Mood board: There was something subversive and eerie about the schoolgirl combinations on the catwalk (Suspiria is set in a dance school in 1970s Berlin), which included sweeping tweed overcoats, pleated skirts and knitted cardigans in cerulean, red and candyfloss pink. Babydoll dresses were layered with poufed shirts and blood red leather gloves, the brand’s signature fluid dresses were calf skimming or swathed in ruffles and metallic sequins. Classical silhouettes were amped up in saturated shades and Mary Jane sandals had exaggerated platform soles (also see Gucci and Erdem).
Finishing touches: ‘We worked together on the prints, the lighting and I’m really proud because it’s like coming back to school – Argento is an idol from when I was a teenager,’ Giorgetti told Wallpaper* back in January. For MSGM’s women’s offering, prints were also lifted from the director’s Deep Red, The Cat o Nine Tails and Suspiria, including cartoonish startled cats and eerie barnyard scenes.
MSGM A/W 2020
MSGM A/W 2020
MSGM A/W 2020
MSGM A/W 2020
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Unlike the gloriously grotesque imagery in his films, Yorgos Lanthimos’ photographs are quietly beautiful
An exhibition at Webber Gallery in Los Angeles presents Yorgos Lanthimos’ photography
By Katie Tobin Published
-
Remembering architect David M Childs (1941-2025) and his New York skyline legacy
David M Childs, a former chairman of architectural powerhouse SOM, has passed away. We celebrate his professional achievements
By Jonathan Bell Published
-
At the Institute of Indology, a humble new addition makes all the difference
Continuing the late Balkrishna V Doshi’s legacy, Sangath studio design a new take on the toilet in Gujarat
By Ellie Stathaki Published
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
By Jack Moss Last updated
-
Milan Fashion Week A/W 2022: Prada to Bottega Veneta
In this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
By Scarlett Conlon Last updated
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
By Pei-Ru Keh Last updated
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Ports 1961 A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
BOSS A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Dolce & Gabbana A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated