Anya Hindmarch S/S 2018

model posing in a blue outfit
Anya Hindmarch S/S 2018.
(Image credit: Jason Lloyd-Evans)

Scene setting: Anya Hindmarch is renowned for her show-stopping and theatrical show sets – recent seasons have seen her unveil her collections against architectural snowscapes, or a titanic flashing Rubik’s cube. For S/S 2018, the designer worked with regular collaborators Inca Production on a suburban show set resembling a large residence. Modelled on the home next door to the brand’s creative director, the exterior was flanked with Anaglypta-inspired wallpaper, and as the show closed the roof was raised to reveal a large sparkling disco ball. With a set that echoed the seventies-inspired collection, it was easy to imagine the models sipping on Babycham and tucking into a prawn cocktail inside the house.

Mood board: Hindmarch looked to everyday seventies suburbia for inspiration. ‘That’s the one I know,’ Hindmarch said post-show. The collection featured clear plastic housecoats, chintzy prints, and leather accessories resembling retro Chesterfield sofas and puffy button top cushions. ‘I was playing with candlewick embroidery techniques, and jacquards seen on house coats,’ she explained. ‘It’s taken me six months to find a candlewick expert. It’s great to bring back that element of craft.’

Best in show: The designer’s penchant for wit was seen in her typically humorous accessories – bags, for instance, came with light-hearted motifs like blinking eyes and smiley faces. The standout design of her S/S 2018 show, however, was a metal clutch bag modelled on polystyrene takeaway boxes.

models posing in green and blue outfits

(Image credit: Jason Lloyd-Evans)

model wearing a pink outfit

(Image credit: Jason Lloyd-Evans)

model's wearing a pink outfit

(Image credit: Jason Lloyd-Evans)

models wearing a designer outfits

(Image credit: Jason Lloyd-Evans)
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