JW Anderson London Fashion Week Women's S/S 2019

Jonathan Anderson focused on fluidity with finely crafted details

A fashion photoshoot of London
JW Anderson S/S 2019.
(Image credit: Jason Lloyd-Evans)

Mood board: Jonathan Anderson is quite the prêt-à-porter powerhouse. At Loewe, where he has been creative director since 2013, he has honed a knack for honouring traditional crafts in unstuffy ways. At his namesake label, JW Anderson, which is now in its tenth year, he has nurtured a new generation of fashion fans without the hoopla of seasonal drops, insta-friendly collaborations or a cavalcade of influencers.

Just with great fashion, the odd cult bag or shirt. His seasonal Converse sneakers. His recent Your Picture/Our Future competition earlier this year summed up his outlook. People were invited to send in their work for the chance to shoot the brand’s latest ad campaign. Anderson asked: ‘Do you have image fatigue? Do you have a sharp vision? Do you want to be part of a new, new wave? Would you like to photograph our next campaign?’ His work has been the zeitgeist for a decade. For S/S 2019, the clothes came with a more relaxed confidence, inspired in part by the American sculptor and visual artist, Lynda Benglis, known for her poured latex sculptures. His clothes had the same tacit poise.

Best in show: Anderson spoke backstage of empowerment, which led to a focus on fluidity. Striped, sheer blankets were cut into flowing dresses – some worn with macramé bibs. Patchwork shirting was paired with matching trousers, knitted tops grew into wide-weft macramé skirts. A loose-fitting stripped plissé tunic dress had a felted broderie anglaise collar. Anderson’s vision of femininity is often askew, with contrasts between soft and hard, tight and loose, prim and perverse. Here the clothes had a bright agility. Take the closing look – a tailored single button blazer based on elongated riding jackets worn with slim trousers in beige with brown leather knee and ankle patches. Even this had its kink eased out of it.

Finishing touches: The energy of the JW Anderson collection – with its focus on a woman on the move – needed a suitable, active shoe. Anderson’s reprised collaboration with Converse was shown in two colourways, both black and white. For spring, the Chuck Taylor high-tops came with chunkier creeper soles and bright blue spoilers. A normcore flourish to his pop avant-gardism.

A photoshoot section models

JW Anderson S/S 2019.

(Image credit: Jason Lloyd-Evans)

Fashion show in UK

JW Anderson S/S 2019.

(Image credit: Jason Lloyd-Evans)

Fashion models in floor

JW Anderson S/S 2019.

(Image credit: Jason Lloyd-Evans)

Photoshoot models in fashion

JW Anderson S/S 2019.

(Image credit: Jason Lloyd-Evans)

London based writer Dal Chodha is editor-in-chief of Archivist Addendum — a publishing project that explores the gap between fashion editorial and academe. He writes for various international titles and journals on fashion, art and culture and is a contributing editor at Wallpaper*. Chodha has been working in academic institutions for more than a decade and is Stage 1 Leader of the BA Fashion Communication and Promotion course at Central Saint Martins. In 2020 he published his first book SHOW NOTES, an original hybrid of journalism, poetry and provocation.