MSGM S/S 2019 Milan Fashion Week Women's

MSGM S/S 2019 at Milan Fashion Week
MSGM S/S 2019.
(Image credit: Jason Lloyd-Evans)

Scene setting: We’ve had a leafy green house setting in an old panettone factory at Jil Sander, and surfs-up inspired collections at Etro and Sportmax: Milan Fashion Week is definitely getting back to nature. But there was something more weird and wonderful going on at MSGM’s S/S 2019 show. The cavernous warehouse set was interspersed with verdant flowerbeds brimming with plants and shrubs. Illuminated by bright studio lighting, the greenery had eerie and interstellar overtones, as if housed on an allotment on an alien planet.

Mood board: This was a collection divided into commercially savvy sections – something for everyone who taps into Massimo Giorgetti’s colour and print-focused line of clothes. There was a section of clingy jersey dresses in bright shades of pink, purple, red and black, an injection of radioactive floral prints, tie dye tailoring, festival-ready acid wash denim and a host of bright ostrich feather mini dresses. Multi-coloured, multifaceted and oh so MSGM.

Finishing touches: Giorgetti upped his accessory game with footwear with real influencer appeal. Think coloured plastic cowboy boots, 1990s-style thick sole trainers and frothy feather detail stilettos.

MSGM S/S 2019 at Milan Fashion Week

(Image credit: Jason Lloyd-Evans)

MSGM S/S 2019 at Milan Fashion Week

(Image credit: Jason Lloyd-Evans)

MSGM S/S 2019 at Milan Fashion Week

(Image credit: Jason Lloyd-Evans)

MSGM S/S 2019 at Milan Fashion Week

(Image credit: Jason Lloyd-Evans)
Read more
Zegna show at Milan Fashion Week Mens A/W 2025
Milan Fashion Week Men’s A/W 2025 highlights: Prada to Zegna
Prada A/W 2025 menswear runway show set featuring scaffolding and patterned carpet
Prada’s monumental scaffolding show set was an ‘exploration of contrasts’
Prada A/W 2025 runway at Milan Fashion Week A/W 2025
Milan Fashion Week A/W 2025 highlights: Prada to Giorgio Armani
Miu Miu A/W 2025 best runway sets show spaces
Unpacking A/W 2025’s best runway sets, which captured a mood of longing and escape
MM6 Maison Margiela AW25 Pitti Uomo 2025
At Pitti Uomo, guest designer MM6 Maison Margiela goes to the dark side
Prada A/W 2025 menswear show at A/W 2025 Menswear Month
The Wallpaper* A/W 2025 menswear trend report
Latest in Fashion & Beauty Events
Everything Must Change Sharna Osbourne Martine Rose Sadie Coles Film Exhibition
Martine Rose’s first gallery show celebrates the radical queer energy of Bronski Beat
Pharrell Williams takes bow at Louis Vuitton at Paris Fashion Week Men’s S/S 2025
Met Gala 2025 and ‘Superfine: Tailoring Black Style’ exhibition: everything we know so far
Vuitton Listing Image
Inside Louis Vuitton’s Murakami London pop-up, a colourful cartoon wonderland with one-of-a-kind café
Tatras Tokyo Ginza Store Interiors
Japanese outerwear label Tatras’ expansive new Tokyo store finds ‘beauty in contrast’
A-POC ABLE Issey Miyake fashion looks
Get to know Issey Miyake’s innovative A-POC ABLE line as it arrives in the UK
John Lobb Saint Crepin Brogue Shoes
These limited-edition John Lobb brogues pay ode to the patron saint of shoemaking
Latest in Feature
the toteme store in China by herzog & de meuron
Bold, geometric minimalism rules at Toteme’s new store by Herzog & de Meuron in China
lo scoglio byron bay review
Wallpaper* checks in at Lo Scoglio: an Australian vacation rental with regenerative principles
zaha hadid architects future projects
The upcoming Zaha Hadid Architects projects set to transform the horizon
black and white image of kitchen
‘La Cocina’: the kitchen is a chaotic melting pot of contemporary culture in Alonso Ruizpalacios’ new film
lean lui guide to hong kong
A local’s guide to Hong Kong, by photographer Lean Lui
people at watch show
What can we expect from Watches and Wonders 2025?