Scene setting: We’ve had a leafy green house setting in an old panettone factory at Jil Sander, and surfs-up inspired collections at Etro and Sportmax: Milan Fashion Week is definitely getting back to nature. But there was something more weird and wonderful going on at MSGM’s S/S 2019 show. The cavernous warehouse set was interspersed with verdant flowerbeds brimming with plants and shrubs. Illuminated by bright studio lighting, the greenery had eerie and interstellar overtones, as if housed on an allotment on an alien planet.
Mood board: This was a collection divided into commercially savvy sections – something for everyone who taps into Massimo Giorgetti’s colour and print-focused line of clothes. There was a section of clingy jersey dresses in bright shades of pink, purple, red and black, an injection of radioactive floral prints, tie dye tailoring, festival-ready acid wash denim and a host of bright ostrich feather mini dresses. Multi-coloured, multifaceted and oh so MSGM.
Finishing touches: Giorgetti upped his accessory game with footwear with real influencer appeal. Think coloured plastic cowboy boots, 1990s-style thick sole trainers and frothy feather detail stilettos.
-
Revolutionary Apple icon designer Susan Kare unveils a playful jewellery and objet collaboration with Asprey StudioAsprey Studio's new collection, Esc Keys, brings digital artworks by Susan Kare to life
-
What is the role of fragrance in contemporary culture, asks a new exhibition at 10 Corso ComoMilan concept store 10 Corso Como has partnered with London creative agency System Preferences to launch Olfactory Projections 01
-
Jack White's Third Man Records opens a Paris pop-upJack White's immaculately-branded record store will set up shop in the 9th arrondissement this weekend
-
Milan Fashion Week Men’s S/S 2023: Fendi to PradaFrom Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega VenetaIn this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
Fendi to Dior: A/W 2021’s standout menswear showsJoin us as we delight in the A/W 2021 menswear shows, featuring digital catwalk collections from brands including Fendi, Prada, Dior and Louis Vuitton
-
The filmic vision of Paris’ virtual men’s fashion weekTake an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's -
Bottega Veneta A/W 2020 Milan Fashion Week Women's -
Ports 1961 A/W 2020 Milan Fashion Week Women's -
BOSS A/W 2020 Milan Fashion Week Women's
