Scene setting: Celebrating his brand’s tenth anniversary this year, Massimo Giorgetti has made his multicoloured and effusive mark on the Milan fashion scene. Just this week he opened a new flagship on the city’s Via Broletto, and for his decade-celebrating show, installed a neon runway for the first time in fashion history in the outdoor Girgio de Chirico space of the Triennale, surrounded by the surrealist sculptor’s Bagni Misteriosi works.
Mood board: Giorgetti described his collection as a ‘love letter to the first ten years of MSGM’. This was a bold, joyful offering packed with all the brand’s signatures, from lace to tweed, exaggerated details to bold graphic prints. Models sashayed down the catwalk in exaggerated check tweed coats, paired with pussy bow blouses and silly string-like raffia sliders, bold taffeta dresses and blouses with voluminous ruffles, leg of mutton sleeve blazers and crochet tank tops. ‘This is not a retrospective, we have looked inside to push forwards,’ Giorgetti said. Here’s to the next decade.
Team work: S/S 2020 also nodded to the figurative, acrylic on canvas paintings of New York based artist Todd Bienvenu. His bold beachside paintings of sunbathers reflected in the lenses of aviators, or women relaxing on beach towels, were splashed in panels across tailored blazers and coats, and featured in bold prints on tote bags.
MSGM S/S 2020.
MSGM S/S 2020.
MSGM S/S 2020.
MSGM S/S 2020.
-
The Living Places experiment: how can architecture foster future wellbeing?Research initiative Living Places Copenhagen tests ideas around internal comfort and sustainable architecture standards to push the envelope on how contemporary homes and cities can be designed with wellness at their heart
-
Turin’s Museo Egizio gets an OMA makeover for its bicentenaryThe Gallery of the Kings at Turin’s Museo Egizio has been inaugurated after being remodelled by OMA, in collaboration with Andrea Tabocchini Architecture
-
Calico Wallpaper founders Nick and Rachel Cope set up studio and home in Upstate New YorkHaving put down firm roots in the Upper Hudson Valley since the pandemic, the Calico Wallpaper duo is developing new collections inspired by this bucolic setting
-
Milan Fashion Week Men’s S/S 2023: Fendi to PradaFrom Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega VenetaIn this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
Fendi to Dior: A/W 2021’s standout menswear showsJoin us as we delight in the A/W 2021 menswear shows, featuring digital catwalk collections from brands including Fendi, Prada, Dior and Louis Vuitton
-
The filmic vision of Paris’ virtual men’s fashion weekTake an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's -
Bottega Veneta A/W 2020 Milan Fashion Week Women's -
Ports 1961 A/W 2020 Milan Fashion Week Women's -
BOSS A/W 2020 Milan Fashion Week Women's
