Florentine menswear festival Pitti Uomo puts its most exuberant foot forward yet

Give or take the passing parade of peacocking, pocket-squared dandies, the Pitti Uomo trade fair that takes over Florence every January and June is host to a slew of note-worthy cultural events – with last week's edition proving once again that springtime's optimism (and its Tuscan sunsets) paint Pitti in its most charming light. With invited guest exhibitors and Italian powerhouses battling for one's evening attentions, the season's calendar rivalled that of any fashion capital – so kudos to those who strategised the geographical planning that saw a seamless transition from events whose purpose and aesthetic were at times far from the madding sartorial crowd.
Thomas Tait for one, chose to fulfil his position as the guest womenswear designer not with a resort show (as past invitees have done), but with an intriguing exhibition in the Boboli gardens, juxtaposing seven archive pieces from his London runway shows with brand new iterations custom-made in the best Italian factories. Setting each inside a mirrored cubicle by Craftwork Studio's Mehrnoosh Khadivi, Tait prompted one to slow down and examine the evolution of craft through the eyes of a young designer.
Nino Cerruti is certainly no young designer, but he too was looking back (albeit over a larger, decade-spanning oeuvre) for the exhibition 'Il Signor Nino' curated by Angelo Flaccavento and held inside the remarkable Museo Marino Marini. The influence that Cerruti's work has had on modern menswear is undoubted, becoming strikingly evident when interspersed amongst Marini's sculptures and drawings, creating quiet moments of earthy texture and colour framed within neon scaffolding.
A little less reverent was MSGM designer Massimo Giorgetti's Emilio Pucci debut – a resort and men's collection he called 'The Pilot Episode' that he showed in presentation format framed by a fluorescent light install by Milanese architect Massimiliano Locatelli in the grounds of a Florentine art school. Turning the work of his predecessor Peter Dundas on its head, Giorgetti opted for a daywear focus by twisting Pucci scarf prints into asymmetric shirting, boyish suits, and flirty shift dresses (replete with feather belts).
Another strong design statement came from Savile Row tailor Kilgour, whose creative director Carlo Brandelli proposed a labyrinthine platform named 'Reflective 3' inside the Palazzo Medici in order to preview tailoring from his S/S 2016 collection. Constructed in mirror and tinted glass panels, the structure refracted sunlight in myriad, layered hues; 'from spring's first shoots to a pink August sunset', said Brandelli, whose palette came echoed partly in the pastel suiting that hung alongside his imposing modern piece, surrounded by a sunny, classical courtyard.
Closing the festivities, Jeremy Scott plastered the Palazzo Corsini with 'faux-fresco' lino floors (to match the genuine ceilings), for his first Moschino men's show in Italy since he took over the house last year. Never one to shy away from spectacle, Scott ran riot with a mash-up of references from a sporty, motocross streak to the lavish golden ruffles of a Venetian masked ball replete with powder-wigged, red-lipped models – reminiscent of peacocking males of an entirely different era.
Tait juxtaposed seven archive pieces from his London runway shows with brand new iterations custom-made in the best Italian factories
Nino Cerruti is certainly no young designer, but here he was looking back on his decade-spanning oeuvre for the exhibition 'Il Signor Nino' curated by Angelo Flaccavento and held inside the remarkable Museo Marino Marini
The influence that Cerruti's work has had on modern menswear is undoubted, becoming strikingly evident when interspersed amongst Marini's sculptures and drawings, creating quite moments of earthy texture and colour framed within neon scaffolding
MSGM designer Massimo Giorgetti made his Emilio Pucci debut at Pitti - a resort and men's collection he called 'The Pilot Episode' that he showed in presentation format framed by a fluorescent light install by Milanese architect Massimiliano Locatelli in the grounds of a Florentine art school.
Turning the work of his predecessor Peter Dundas on its head, Giorgetti opted for a daywear focus by twisting Pucci scarf prints into asymmetric shirting, boyish suits, and flirty shift dresses for the girls.
Another strong design statement came from Kilgour creative director Carlo Brandelli who proposed a labyrinthine platform named 'Reflective 3' inside the Palazzo Medici.
Upping the saturation point Jeremy Scott plastered the Palazzo Corsini with 'faux-fresco' lino floors (to match the genuine ceilings), for his first Moschino men's show back in Italy since he took over the house last year
Never one to shy away from spectacle, Scott ran riot with a mash-up of references from a sporty, motocross streak to the lavish golden ruffles of a Venetian masked ball replete with powder-wigged, red-lipped models - reminiscent of peacocking males of an entirely different era
New Iceberg womenswear designer Arthur Arbesser also staged a runway presentation for his eponymous line with gender bending prints in easy sportwear shapes
The Austrian designer once again collaborated with architect Luca Cipelletti on his set design. The runway was littered with classic Memphis pieces by Ettore Sottsass
Ports 1961 designer Milan Vukmirovic's cocktail hour show was a delightfully casual, open air affair within Florence's Piazza d’Ognissanti
Vukmirovic may have chosen to show in one of the Firenze's most famous squares, but there was a Califronian ease to the designs on his sportif cobblestone runway
In celebration of CP Company's 40th anniversary the Made in Italy brand put its Google jacket, a CP star since 1988, under the spotlight with an exhibition/party in its honour
Heritage accessories brand Ghurka also celebrated its 40th birthday with an intimate inner hosted by Waris Ahluwalia at Harry's Bar
Renowned for his stellar presentations, accessory designer Louis Leeman once again delivered with his 'The Bohemian Safari' set space, housed within Palazzo Pandolfini, a historic Florentine mansion
Geometric shapes and animal skins took pride of place for S/S 2016
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
15 years of Studio Nicholson: Nick Wakeman on creating a wardrobe that’s built to last
As her London-based label Studio Nicholson turns 15, Nick Wakeman sits down with Wallpaper* to discuss finding inspiration in architecture and creating clothes that are built to last
By Zoe Whitfield Published
-
Revolutionary Apple icon designer Susan Kare unveils a playful jewellery and objet collaboration with Asprey Studio
Asprey Studio's new collection, Esc Keys, brings digital artworks by Susan Kare to life
By Hannah Silver Published
-
What is the role of fragrance in contemporary culture, asks a new exhibition at 10 Corso Como
Milan concept store 10 Corso Como has partnered with London creative agency System Preferences to launch Olfactory Projections 01
By Hannah Tindle Published
-
‘He immortalised the birth of the supermodel’: inside Dior’s career-spanning retrospective of photographer Peter Lindbergh
Olivier Flaviano, head of Paris’ La Galerie Dior, talks us through a new Peter Lindbergh retrospective, which celebrates the seminal German photographer’s longtime relationship with the French house
By Jack Moss Published
-
Inside ‘De toutes beautés!’, the Louvre’s new exhibition narrating 10,000 years of beauty ideals through art
‘De toutes beautés!’ marks the beginning of a three-year partnership between the Louvre and L’Oréal Groupe. India Birgitta Jarvis reports on the show for Wallpaper*
By India Birgitta Jarvis Published
-
‘A hat is an alibi, a fabulous lie’: radical milliner Stephen Jones on his career-spanning new Paris exhibition
As ‘Stephen Jones, Chapeaux d’Artiste’ opens at Paris’ Palais Galliera, the British milliner tells Wallpaper* about the transformative power of hats, the one designer he wishes he’d collaborated with, and his lifelong love of Paris
By Jean Grogan Published
-
Maude’s Brâncuși-inspired sex toys go on display in a new Paris exhibition
Maude’s design-led vibrators are now on display at Musée des Arts Décoratifs in Paris, as part of ‘Private Lives: From the Bedroom to Social Media’. Brand founder Éva Goicochea talks to Wallpaper* about partnering with the museum and opening up cultural conversations around sex
By India Birgitta Jarvis Published
-
Watch: Jamie Dornan takes a bath in Le Corbusier’s villa for Loewe Perfumes
Jamie Dornan stars alongside Sophie Wilde in the new Loewe Perfumes 2024 campaign, shot by David Sims in Le Corbusier’s Villa Savoye
By Hannah Tindle Published
-
Trudon ‘Absolu’: an intoxicating orange blossom perfume for the start of autumn
Trudon ‘Absolu’, the house’s latest fragrance by Antoine Lie, blends orange blossom absolute with saffron, cardamom, tonka bean and guaiac wood
By Hannah Tindle Published
-
Jonathan Lyndon Chase on creating a ‘complicated and messy’ domestic space for Acne Studios’ latest show
A musing on ‘emotions and the body, and how they affect the space around you’: American artist Jonathan Lyndon Chase tells Mahoro Seward the story behind their Acne Studios runway set, which will backdrop the brand’s S/S 2025 show in Paris later today
By Mahoro Seward Published
-
Paris Fashion Week S/S 2025 highlights: Chanel to Louis Vuitton
Wallpaper* fashion features editor Jack Moss selects the best of Paris Fashion Week S/S 2025, from Chanel’s return to the Grand Palais to Nicolas Ghesquière’s ‘soft power’ at Louis Vuitton
By Jack Moss Last updated