Four stylish men’s brands fit for the beach
Anticipating the high summer heatwave, we look to the colourful beachwear collections of Mami Wata, Arrels Barcelona and O.N.S. with a new smart sunshade from Vilebrequin
Whether you're heading pool-side or planning a city staycation, a summer sabbatical is the perfect time to upgrade your trunks and t-shirts. With this selection of modern maritime stripes, graphic patterns and artistic illustrations, one thing is clear – beachwear is no longer restricted to tropical R and R.
Mami Wata
South African-based lifestyle label Mami Wata is dedicated to beach culture and African surf. Launched in 2017, the brand – named after a West African water deity – works to support the continent's rich crafting culture by manufacturing on a small scale with ethical African factories. Bringing business to the local beaches, they encourage surf tourism in Africa. ‘Africa is the final frontier of surf exploration. If you're looking for raw surf adventure and exploration, Africa is one of the final places where you can experience that,' says C.E.O and co-founder, Nick Dutton. With patterns that range from the subtle to more strident, including surfing animals and the brand's banana logo, Mami Wata is a key player of this season's summer staples that work just as well for the beach and the streets.
Arrels Barcelona
Every season Arrels Barcelona works with a line-up of ten artists, giving them full creative license to create the collection's colourful patterns. With an aspiration to have their swim shorts be walking works of art, co-founder Javier Llaudet explains that the designs are made for more than just a dip in the blue – they're made for summer as a whole. This season the sartorial selection includes everything from Jean Jullien's breezy sense of humour, depicting a man melting in the summer heat, to Quentin Monge's pattern ‘Blue Nereids', featuring a series of water nymphs frolicking in the sea. Whether you want to flex the remnants of your fine art A-levels or focus on absorbing some vitamin D, these are the trunks to do it in.
O.N.S x Leah Goren
The must-have capsule collection of the summer comes courtesy of O.N.S and artist Leah Goren. A California native, Leah took her West-coast beach vibes and mixed them with O.N.S's New York DNA to create motives of relaxed skaters and Rockaway beach surfers for the brand's latest collection. ‘I wanted to show vignettes that evoked a warm summer day. The crowds of people on the beach, the skate park right in front, drawing while watching my friends surf,' Leah explains. An all-American homage to the East and West Coast, we think that the array of printed tees, bright swim shorts and retro camp collar shirts in beachy silhouettes make up the perfect wardrobe to get through the dog days of summer.
Vilebrequin x Fatboy x Miasun
Founded in 1971, Vilebrequin continues to embody the carefree spirit of Saint Tropez in the Seventies. In recent years, the brand has collaborated with top designer names including Virgil Abloh at Off White and Jean-Charles de Castelbajac. It’s also been working hard on its sustainability efforts, introducing a range of swimming trunks made from 100 per cent recycled polyester filament spun from plastic waste recovered from the Mediterranean sea. Now the brand is teaming up with Miasun, recently acquired by Fatboy, the producers of the comfy outdoor weatherproof furnishings (the most popular being their outdoor nylon pillow). Miasun’s French founders Hortense Pontabry and Valériane Voirin dreamed up the idea for a compact, easy-to-carry and lightweight sunshade to replace a traditional cumbersome parasol, printed with a distinctive Vilebrequin design in nautical navy and white. Weighing only 1.3kg, the fold-up sun shade is made from natural cotton canvas with a UV filter, blocking out 94 per cent of harmful UV A and UVB rays, and packs easily into a beach tote, and its simple shape is engineered to be wind proof of gusts up to 40 mph.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
‘Concrete Dreams’: rethinking Newcastle’s brutalist past
A new project and exhibition at the Farrell Centre in Newcastle revisits the radical urban ideas that changed Tyneside in the 1960s and 1970s
By Smilian Cibic Published
-
Mexican designers show their metal at Gallery Collectional, Dubai
‘Unearthing’ at Dubai’s Gallery Collectional sees Ewe Studio designers Manu Bañó and Héctor Esrawe celebrate Mexican craftsmanship with contemporary forms
By Rebecca Anne Proctor Published
-
At The Manner, New York has a highly fashionable new living room
The Manner, a new hopsitality experience by Standard International in the heart of SoHo, triples up as a hotel, private residence, and members’ club
By Hannah Walhout Published
-
This season’s menswear collections capture a brighter mood
The shape of things to come with the best of the S/S 2024 menswear collections, an enlivening amalgam of colour and play
By Jack Moss Published
-
Obayaty is a new design-led brand creating make-up for men
The Obayaty founders discuss their elevated vision for the brand’s debut range make-up for men
By Mary Cleary Published
-
A warped take on officewear, courtesy of this season’s menswear collections
Re-balance your work-life wardrobe with menswear pieces from Valentino, Fendi, Dior and more, captured in a playful series by photographer Dorothy Sing Zhang and stylist Ben Schofield
By Jack Moss Published
-
‘Is it real, is it not real?’: this season’s conceptual menswear moments
From Loewe’s light-up LED vest and plughole-covered bags to the imaginative flights of Virgil Abloh’s swansong at Louis Vuitton
By Jack Moss Published
-
Oliver Spencer’s new collection is inspired by The Bloomsbury Set
Titled ‘The Bloomsbury Man’, Oliver Spencer’s A/W 2022 collection sees the designer seduced by the bohemian spirit of the Bloomsbury Set, melding their eclectic aesthetic with his contemporary vision for tailoring
By Jack Moss Last updated
-
Ten c champions hybrid design at Pitti Uomo 101
Meanings and materials collide at Fortezza da Basso in Florence, where Italian performance wear specialist Ten c presents its hybrid design-inspired A/W 2022 collection
By Laura Hawkins Last updated
-
Men’s coats for winter just got colourful
Take this season's colour-popping style onto the streets, with men's coats for winter by Prada, Dunhill, Salvatore Ferragamo and Louis Vuitton
By Laura Hawkins Last updated
-
Surf's up: ride out the summer in style
How to avoid a style wipeout this September? Opt for surf style-inspired separates and oceanic accessories by Saint Laurent, Saturdays NYC, Aries and more
By Laura Hawkins Last updated