G-Star's 'just the product' philosophy lends itself nicely to its new Oxford Street denim emporium. Concrete, steel and glass make up the entirety of the shop's industrial interior, putting the focus squarely on the product rather than the surroundings. Leaving no room for exclusivity, the 470 sq m expanse hides nothing. Even the glass-front mezzanine overlooking the shop floor serves as a transparent stockroom. Here, G-Star has reinvented the denim wall, enticing customers to interact with the jeans on display in three dimensions, while making every featured product entirely accessible.
ADDRESS
G-Star Raw
272-274 Oxford Street
London W1C 1DU UK
-
‘Splash! A Century of Swimming and Style’ at Design Museum interrogates the loaded history of swimwearCurator Amber Butchart speaks to Wallpaper* about the Design Museum’s latest exhibition, which explores the cultural impact of swimwear – from Pamela Anderson’s bombshell ‘Baywatch’ one-piece to those made for sports, leisure or fashion statement
-
The Frick Collection's expansion by Selldorf Architects is both surgical and delicateThe New York cultural institution gets a $220 million glow-up
-
Come as you are to see Kurt Cobain’s acoustic guitar on show in the UK for the first timeKurt Cobain’s acoustic guitar goes on display at the Royal College of Music Museum in London as part of an exhibition exploring Nirvana’s MTV Unplugged performance
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
