'Quintessentially British’ is a phrase you hear really quite a lot in Britain, probably more often than is necessary or true, but when it comes to Hackett - the eponymous brand from sportswear sage Jeremy Hackett – it’s about the only phrase that hits the mark.
It came as little surprise then when we learnt that this year Hackett would be sponsoring another quintessentially British thing, namely The Oxford and Cambridge Boat Race.
see more images from the Hackett rowing team
The race itself, going for almost 200 years, is a major event in any self respecting Anglophile’s diary, and with Hackett this year celebrating its 40th anniversary, who better to clad the super-smart, super-fit team than the forbearers of British sporting attire.
The sponsorship is set to continue for the next three years. As well as providing the kit for all the oarsmen in the race, Hackett are also due to release a range of clothing emblazoned with the Oxbridge crests – perfect for all those budding armchair athletes that this year didn’t quite make the cut.
-
‘You have to face death to feel alive’: Dark fairytales come to life in London exhibitionDaniel Malarkey, the curator of ‘Last Night I Dreamt of Manderley’ at London’s Alison Jacques gallery, celebrates the fantastical
-
Wallpaper* takes the wheel of the Bentley Blower Jnr for a rich automotive experienceHedley Studios has shrunk the mighty Bentley Blower into this all-electric, road-legal barnstormer. We take it to the streets of London
-
A suburban house is expanded into two striking interconnected dwellingsJustin Mallia’s suburban house, a residential puzzle box in Melbourne’s Clifton Hill, interlocks old and new to enhance light, space and efficiency
