Having studied under famed Central Saint Martins professor Louise Wilson OBE and trained at Mary Katrantzou, designer Jae Kim was well primed for an intellectual approach to design. Having launched his own Jaeha brand in 2014, the Korean-born, London-based designer’s intriguing new lookbook sees his A/W 2017 collection unfurl in an array of architectural looks and sculptural still life shots. Captured by photographer Janneke Van Der Hagen and styled by Alex Carl, the powerful new Jaeha silhouette is presented against beautiful and almost alien plant life and mineral forms, while Janina Pedan conceived the set design.
Kim describes the 1980s-inspired off-kilter finish of his shapes as a kind of ‘refined awkwardness’. ‘It’s about making unexpected adjustments to familiar forms,’ he says. ‘To stand out, our woman makes adjustments in her wardrobe that might look accidental and appear awkward but are actually anything but.’ Such awkwardness is achieved by clashing heavy herringbone tweeds with patent pig skin and with unusually placed twisted seams, mid-calf ruching on a pair of trousers and a little bit too much sleeve.
Jaeha’s A/W 2017 collection is presented alongside correlative organic forms
The result is layering of an architectural kind, as stylist Carl explains: ‘The idea was to build the pieces around the body as sculptures – all inspired by feminine and empowering shapes. They’re very organic, not hard; the fabrics are incredible on the body.’ It was this fluid and organic nature that inspired Van Der Hagen to mirror each striking pose and shape with a corresponding still life arrangement. From fragile poppies redolent of an Irving Penn photograph to the heavy, bulbous traps of a monkey cup plant, each object reflects the hang or drape of the ensemble overleaf in a subtle, yet playful, manner.
‘The still life objects were chosen with the clothes in mind. There were certain shapes that I wanted to emphasise,’ explains Pedan, who worked to establish a biological connection between both plants, the human body and clothing. The images, and the relationship between the creative team who produced them, flourish together in fine form.
The look book was shot by Janneke Van Der Hagen and styled by Alex Carl, with set design by Janina Pedan
Opting for an architectural aesthetic, pieces in the collection were built onto the body like sculptures
Jaeha designer Jae Kim favours making unusual adjustments to traditional silhouettes, like the volume of a sleeve or the tightening of a trouser shape
Each look in the collection was shot against a plant of mineral form, reflecting its colour or shape
The images establish a connection between both plants, the body and clothing
Fabrications in the collection include herringbone and patent pig skin
The plants captured in the collection evoke an almost other-worldly quality
Information
For more information, visit the Jaeha website
-
Must-visit cinemas with award-worthy designCreativity leaps the screen at these design-led cinemas, from Busan Cinema Centre’s record-flying roof to The Gem Cinema Jaipur’s art deco allure
-
The modernist home of musician Imogen Holst gets Grade II listingThe daughter of the composer Gustav Holst lived here from 1964 until her death, during which time the home served a locus for her own composition work, which included assisting Benjamin Britten
-
This fun and free-spirited photography exhibition offers a chromatic view on the world‘Chromotherapia’ at Villa Medici in Rome, explores how we view colour as a way of therapy, and how it has shaped photography over the last century (until 9 June 2025)
-
Now you can admire every Versace catwalk look from your bookshelfDive into this Versace-celebrating book, which amasses more than 40 years of fashion shows and 1,200 catwalk images
-
Fine print: the fashion brands getting bookish for S/S 2019 -
Show stopping: a new book traces Bureau Betak’s runway extravaganzas -
Book: 'I Only Want You to Love Me' by Miles Aldridge
