A decade of fashion show history in pictures

British photographer and Wallpaper* contributor Jason Lloyd Evans has been shooting behind-the-scenes backstage snapshots from the runway shows of the world’s most creative brands, since the early 2000s. Here we reveal his favourite sublime snapshots, spanning the last eight years.

Armani Privé S/S 2012

‘Giorgio Armani hosted a “One Night Only” event in Beijing and seemed to be one of the first to really tap into the market and bring his show direct to his there. It was a great experience to go and cover the trip for them.'

Proenza Schouler S/S 2012

‘Proenza Schouler has always been one of my favourite brands to cover in New York. The brand's shows always have such a special casting, concept and collection.'

Burberry A/W 2013

‘Karlie Kloss and Jourdan Dunn showing their love for Christopher Bailey's Burberry. His shows always had a super positive energy.'

Givenchy S/S 2014

‘Being backstage at Riccardo Tisci's shows for Burberry was always an en experience, you never knew what you'd be allowed to shoot. The make up which Pat McGrath created for his shows was very special too.'

Chanel A/W 2015

‘Chanel doesn’t generally allowed backstage access and therefore it is always a bonus to be covering it for a special feature. This A/W 2015 shot from Karl's reign ran as part of a 12 page feature in 10 Magazine. Big, bold and beautiful.'

Gucci S/S 2017

‘Gucci really hit its stride under creative director Alessandro Michele – his eclectic collections are such a departure from what came before and add a real buzz to the Milan schedule.'

Tommy Hilfger S/S 2017

‘This LA show tapped into many emerging patterns in fashion. It was a collaborative collection with Gigi Hadid, it used the See Now Buy Now retail model and had real focus on consumer activation.'

Dolce & Gabbana Alta Moda S/S 2018

‘I have been really lucky to cover Dolce & Gabbana's Alta Moda events. The summer show is always hosted in a stunning Italian location such as Sicily or Capri. The clothing is always exceptional.'

Alexander Wang S/S 2018

‘All the cool girls want to be in Wang's gang and that's the energy his brand's shows really tapped into. Case in point, here you find Bella Hadid, Kaia Gerber and Kendal Jenner.'

Valentino Haute Couture S/S 2019

‘This was one occasion where I was happy to be shooting the catwalk rather than backstage. The show, the venue, the music and the collection was incredibly moving, and many editors were weeping! At the end of the show, I whizzed to the front of the runway and caught these really intimate shots.’

Versace S/S 2020

‘This is part of a backstage series of portraits of Jennifer Lopez and Donatella Versace, after Lopez had walked the catwalk in a revisited version of the brand’s iconic Jungle Dress.’

Fendi A/W 2020

‘For Fendi, I captured days of clothing fittings, hair and makeup tests, the show’s set build and DJ meetings. How fashion shows are presented may change, but for me the creative and collaborative process that comes from them will always be at the heart of fashion.’

Quotes: Jason Lloyd-Evans. Additional writing: Laura Hawkins

INFORMATION

lloyd-evans.com