If you want to create a store that combines the 'refined detail of a haute-couture salon with the intimacy of a fantasy closet', David Collins Studio would seem the smart way to go. That's certainly the way Jimmy Choo creative director Sandra Choi went for the brand's expansion and renovation of its New Bond Street flagship store.
And she's clearly got what she wanted. Tagged the first Jimmy Choo Townhouse, the now three-storey, 200 sq m store carries the entire Jimmy Choo womenswear range, which stretches through eyewear, sunglasses, small leather goods, soft accessories, fragrance and, of course, shoes.
David Collins Studio has already worked on two new store concepts for the brand: Rodeo Drive in Los Angeles and Vienna, both of which opened earlier this year. But the designers have been given more space to operate in with the New Bond Street store: the brand's largest. As well as the inevitable VIP area, complete with champagne bar, and a dedicated space for the brand's new made-to-order service, the store similarly includes a distinct space for the newly launched Choo.08 collection. The renovation also encompasses the restoration of the building's original terracotta façade and the installation of a dramatic new twisting marble staircase, finished in highly polished plaster.
Address
Jimmy Choo
27 New Bond Street
London
W1S 2RH
-
Put these emerging artists on your radarThis crop of six new talents is poised to shake up the art world. Get to know them now
-
Dining at Pyrá feels like a Mediterranean kiss on both cheeksDesigned by House of Dré, this Lonsdale Road addition dishes up an enticing fusion of Greek and Spanish cooking
-
Creased, crumpled: S/S 2025 menswear is about clothes that have ‘lived a life’The S/S 2025 menswear collections see designers embrace the creased and the crumpled, conjuring a mood of laidback languor that ran through the season – captured here by photographer Steve Harnacke and stylist Nicola Neri for Wallpaper*
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
