La Perla’s wave of distinctive new stand-alone store openings has peaked in Hong Kong overnight, where the Italian luxury lingerie brand unveiled its latest flagship.
The design concept, inspired by classic Italian architecture and the fine tulle associated with the brand's fine corsetry, has already been rolled out in London, New York, and Milan as part of a strategic relaunch led by La Perla's new owner, Italian entrepreneur Silvio Scaglia's Pacific Global Management, who acquired the company in 2013.
Since then 17 stores have been refurbished and 33 new boutiques, large enough to showcase the full lifestyle range for both men and women, have been opened. This is a significant investment, especially in Asia where China's economy is decelerating. La Perla Asia Pacific managing director Chiara Scaglia, however, says she is confident that the region will remain a key area of growth.
The new-look interiors have been entrusted to Italian architect Roberto Baciocchi who has introduced a classic yet contemporary visual aesthetic focused around Italian arches and a soft lilac and blue palette. 'The arches are an architectural and structural element but are still very soft here, like the lighting,' he says.
In the 600 sq m four-storey Hong Kong flagship, areas dedicated to La Perla's lingerie, sleep and lounge, swimwear for women are a comforting cocoon of light marble, velvet and curvaceous furniture. Meanwhile, the space showcasing the men's collection of cashmere loungewear, swimsuits and silk pyjamas features a darker masculine palette of Grigio Carnico Italian marble and indigo blue tones.
All the store's furnishings and display units – understated steel frames atop a glass base or transparent cabinets – were designed by Baciocchi who has previously created interiors for Prada and Miu Miu (featured in our W* 174 'Architects of Fashion' showcase). The designer's attention to detail extends to elegantly simple brushed steel clothes hangers and the spacious dressing rooms featuring soft backlit tulle-inspired steel mesh walls and retro-style microphones for summonsing assistance.
Part of the new store debut is La Perla's exclusive Made to Measure service on offer within the fourth floor private boudoir with an exclusive range of demi couture pieces like a bandeau bra from the Cristallo Nero Collection featuring fabric created by hand-weaving thousands of sleek black Swarovski crystals onto individual threads. Alternatively, have your lingerie custom-fitted, monogramed with 24 carat gold thread, and personalised with a diamond clip.
The 600 sq m, four-storey Hong Kong store, offers dedicated areas for La Perla's lingerie, sleep and lounge, swim and menswear collections
An imposing video wall dominates the façade, playing videos and advertising images
The store's classic yet contemporary aesthetic approach has been built around Italian arches and a soft lilac and blue palette
La Perla Asia Pacific managing director Chiara Scaglia (pictured), has spearheaded the brand's expansion in the region
All the store's furnishings and display units have been designed by Baciocchi who has previously created interiors for Prada and Miu Miu
Brushed steel clothes hangers complement the boutique's spacious dressing rooms
La Perla's Made to Measure service is also on offer here within the fourth floor's private boudoir
The design concept, inspired by classic Italian architecture and fine tulle, references the brand's fine corsetry legacy and has already been rolled out in London, New York and Milan
INFORMATION
Photography: Courtesy of La Perla
ADDRESS
La Perla
22-24 Russel Street
Section A of Inland Lot No.746
Causeway Bay, Hong Kong
-
Take a bite: Laila Gohar and The Luxury Collection’s ‘Cakes & Candles’ are a sweet treat for the sensesLaila Gohar’s six cake-inspired candles draw on The Luxury Collection’s hotels around the world – where guests can enjoy matching edible confections
-
The Wallpaper* guide to party dressing with abandonDecadent get-ups to let your sartorial hair down this festive season, ready for a month-long marathon of hedonism and indulgence
-
C-Next Designers Europe hosted by Cosentino is forging the future of the interior design industry220 interior design professionals from 30 countries attended the invite-only event in Almeria for two days of factory tours, workshops and panel discussions
-
AlphaTauri’s Salzburg HQ is a science fiction fantasyBrowse in-store, buy online: the future-focused mentality of AlphaTauri
-
Water inspires Holzweiler’s Snøhetta-designed Oslo flagshipHolzweiler Platz, the new retail destination of fashion brand Holzweiler in Oslo, is designed by architects Snøhetta as a naturalistic space that unites fashion, art and food
-
Manu Atelier's first boutique nods to Le Corbusier in IstanbulThe cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of waterJapanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
-
Alternative retail websites for fashionable festive giftingLook to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
-
Aspesi’s upcycled shirt is a winter wardrobe stapleThe Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza DuomoGio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aestheticClothing brand Marrakshi Life champions a unisex, hand-tailored line
